Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town
Aug24

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on Thursday, September 7th. Both webinars will be recorded if you...

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CROWDFUNDING: Who’s Giving…To What and Where
Aug23

CROWDFUNDING: Who’s Giving…To What and Where

Peer pressure works. Strangers make the smallest gifts. And love ‘em or hate ‘em, matches and prizes drive donations. These are some of the insights offered in the Donation Trends by Channel: 2016 Donor Data Report by online fundraising platform Kimbia and nonprofit marketing agency Strength in Members. The report uses data from 1.2 million donors who gave $240 million in online donations through the Kimbia platform in the year 2016....

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Keynotes and Workshops for Your Next Conference
Aug22

Keynotes and Workshops for Your Next Conference

I’ve updated the list of speaking topics on our website to better reflect the work I am doing these days.  Here are few of the newer topics. For a complete list, see the keynotes and workshops sections. If you’d like me to present at your next event, here are some additional details. How to Stay Mission, Brand AND Donor-Centered in Your Communications (An Alternative Version: When Fundraisers and Marketers Fight: How to...

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7 Signs Your Communications Strategy Isn’t Strategic
Aug08

7 Signs Your Communications Strategy Isn’t Strategic

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath. While it’s fabulous that many nonprofits are recognizing the value of strategic communications plans, the sad fact is that too many are satisfied with a buzzword bingo card strung into a few...

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising
Aug03

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Joshua Clay We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Yet, for small nonprofits, producing a worthwhile online video can seem daunting and...

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Don’t Miss This Great Stuff Happening in August
Aug01

Don’t Miss This Great Stuff Happening in August

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Aug 2: Thought Leadership for Nonprofits: Marketing to Build Your Authority and Share Expertise with Kivi Leroux Miller Learn how to become a well-known thought leader whose work, knowledge, and experience are actively sought out by others Registration is FREE for everyone Learn More and Register  August 17: The Right Ways and Wrong Ways for...

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