Protecting Donor Information: What’s Your Security IQ?
May19

Protecting Donor Information: What’s Your Security IQ?

We don’t touch on cyber security too often on this blog as it is so not in our area of expertise. But we know it’s extremely important you are doing everything you can to maintain the safety of your donor information. We were glad that Merkle reached out to us to talk to you about keeping your data secure. ~Kristina Guest Post by Bill Sayre, President of Merkle Response Management Group From Target to Home Depot, security...

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Make About Us Page an Invitation, Not a Recitation
May14

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site content. I’ve seen it time, and time again—the About Us section is the last item on the...

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Do Thought Leaders Have to Write AND Speak?
May13

Do Thought Leaders Have to Write AND Speak?

When I talk to people about marketing for thought leadership, whether a nonprofit communications director trying to promote her boss as a thought leader or a consultant trying to promote herself that way, I often hear this question: Do you have to write AND speak to be a successful thought leader? I think the answer is YES, which is unfortunate, because it’s rare for both writing and public speaking to come naturally to the same...

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8 Commandments for Converting Direct Mail Fundraising Appeals to Email
May12

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Looking to repurpose your direct mail appeals into email? Kerri has some great advice for you! ~Kivi 1. Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. If you do that in email, no one will like you. While I’ve seen super short (150 words) and super long (500 words) e-appeals that work, my sweet spot has always been between 250 and 350 words. Feel...

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Question for You: What Keeps You Organized?
May11

Question for You: What Keeps You Organized?

Last week, we had another great discussion on the All-Access Pass Holder private Facebook Group about tools to keep you organized at work. I want to know what you use to keep track of everything. Here’s what some of our Pass Holders use: WorkFlowy Google Drive Getting Things Done (GTD) Philosophy Asana Trello Kivi and I are big fans of Google’s line, especially the shared calendar and Drive. We also use Dropbox for file...

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Mixed Links for Nonprofit Marketers and Fundraisers
May08

Mixed Links for Nonprofit Marketers and Fundraisers

I hope you had a great week! Let’s finish it up with some Mixed Links… Erik Anderson at Donor Dreams is hosting this month’s Nonprofit Blog Carnival. May’s theme is “You Are the Future of Philanthropy.” Learn more and submit your post. Change is inevitable. Just make sure you have the Three Things Your Nonprofit Needs When You Need Change according to Jeff Brooks. Adam Weinger from Double the...

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