How to Establish Thought Leadership within Your Nonprofit
Aug03

How to Establish Thought Leadership within Your Nonprofit

In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley of BC/DC Ideas shares some tips on becoming a thought leader and what being media savvy can do for your nonprofit. ~Kristina Guest Post by Mary Alice Holley of BC/DC Ideas If your nonprofit wants to gain notoriety, broaden awareness of your work, establish the credibility of your...

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The Secrets Behind Smart and Successful Nonprofit Marketing
Aug02

The Secrets Behind Smart and Successful Nonprofit Marketing

“I’m just too busy!” you scream to yourself. But all nonprofit communicators have a lot of their plates, so why do some thrive while others merely survive? Find out during our brand new budget-friendly webinar: Be CALM not BUSY: The Secrets Behind Smart and Successful Nonprofit Marketing Presented by Kivi Leroux Miller Wednesday, August 10th at 1:00 p.m. ET (10:00 a.m. PT) Registration is only $20, but seats are...

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Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)
Jul28

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

[Updated Aug. 11, 2016] Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad). Look at their websites, donation landing pages, countdown clocks, emails, social media accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. Reach out to a fellow nonprofit and ask...

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5 Steps to Powerful Staff Messengers
Jul27

5 Steps to Powerful Staff Messengers

How often have you banged your head against the wall because you just can’t squeeze any more from your existing team and budget? When you know what you could do, if…… There IS a way to move past this seemingly insurmountable barrier, and that’s enlisting your colleagues (start with staff, then expand to your board members, donors, volunteers, and program participants) as effective messengers. Bingo—expand reach...

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Mixed Links for Nonprofit Communicators
Jul22

Mixed Links for Nonprofit Communicators

I hope everyone is having a good week. Let’s wind down with some Mixed Links… Here’s The Formula for Writing a Winning Advocacy Call to Action. Andrew Littlefield breaks down The Fundraising and Marketing Rift, and How To Fix It. You only have a few days left to submit your post for this month’s Nonprofit Blog Carnival. July’s theme is shaking up the nonprofit sector. John Haydon knows The Most Obvious...

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How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)
Jul20

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space.  Where are the strategies in sync? Where do they diverge? What can you learn from it?  We are calling it The Showdown, and we will often declare “winners,” but that part is really just for fun.  I’ve asked our new contributing writer, Antionette Kerr, to help me referee some of...

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