The Annual Report Donor List is a Stupid Waste of Time
Nov15

The Annual Report Donor List is a Stupid Waste of Time

If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously. Now that I am actively advocating for very short annual reports, I’m hearing that the donor list is the last hurdle that is stopping otherwise rational communications and fundraising professionals from embracing short reports....

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Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]
Nov09

Looking to Kick Your Online Fundraising up a Notch? [Tomorrow]

If you’ve mastered the very basics of online fundraising campaigns – goals, story arcs, deadlines, etc. – and you’re ready to add new layers and refine your approach, join us tomorrow for: Advanced Techniques for Boosting Your Online Fundraising Campaigns Presented by Kerri Karvetski Thursday, November 10th, 2016 1:00 p.m. Eastern (10:00 a.m. Pacific) This webinar is for All-Access Pass Holders only, but we’ve opened...

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Find Your Frequent Email Readers Using Excel
Nov08

Find Your Frequent Email Readers Using Excel

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. Here’s what we discovered:   We used our CRM to help us figure this out, but I knew there had to be a way to do it in Excel too, so I put out the call for help. Two of your peers heard the call, and came up with...

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After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates
Nov07

After-Action Pop-Ups: The Secret to Getting Gifts From Your Online Advocates

Is your nonprofit running petitions and other online advocacy actions? If the answer is “Yes,” then you might want to use after-action popups to transform your advocate’s actions into money. Popups, also known as website lightboxes, display an image or video that floats on top of a web page, dimming out the rest of the content. They’re used for all sorts of purposes on nonprofit websites – email sign ups, fundraising campaigns,...

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What Really Scares You This Halloween?
Oct31

What Really Scares You This Halloween?

Jason. Freddie. Michael Myers. These names used to send me hiding under my covers when I was a kid. Heck, I still get the heebie jeebies if someone makes that “chhh chhh chhh ha ha ha” sound from Friday the 13th. And I blame Nightmare on Elm Street for my night-owl insomniac tendencies to this very day. I refused to go to sleep for fear Freddie Krueger would come strolling down my hallway scraping that glove along the walls til he got...

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10 Tips for Getting Your Op-Ed Placed
Oct27

10 Tips for Getting Your Op-Ed Placed

A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website. They offer outside voices the opportunity to express opinions and share ideas in their own words. Traditionally, they appear opposite the editorial page (hence the...

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