So Excited About The Wordifier – And You Should Be Too
Nov12

So Excited About The Wordifier – And You Should Be Too

I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really - it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this great tool they were working on that will let you know what words are over-played and should be avoided in your nonprofit...

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Some People Just Need to Go Away
Nov11

Some People Just Need to Go Away

I don’t rant on this blog THAT often, but every now and then, we need to get real around here. I talk all the time, constantly, about how much I love my job, and working in the nonprofit sector. I do. I LUUUUUVVV it. 99% of the time. But then there’s the 1% of people in our sector who stink it up for me.  I bet they stink it up for you, too. This is what they say to us: How dare you charge for your training? We can’t...

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Share Your Predictions for 2015
Nov10

Share Your Predictions for 2015

It’s time to take the Nonprofit Communications Trends Survey for 2015. Last year, over 2,100 nonprofit communicators took our annual Nonprofit Communications Trends Survey . . . and now it’s time to get your predictions for 2015! This report has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. Help us get you the best data possible by sharing...

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KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising
Nov06

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Fundraising goal established. CHECK. Compelling stories selected. CHECK. Email arc created. CHECK. Donation landing page updated. CHECK. Sounds like your year-end online fundraising campaign is off to a solid start. Wanna kick it up a notch? Try one of these 4 tactics to boost your online fundraising this December. 1) Offer a Match and Promote the Heck Out of It Donors want more bang for their buck, and they love matches. Who...

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Build Your Email List for Year-End Giving
Nov05

Build Your Email List for Year-End Giving

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now. This 9-page paper includes real-world examples of 3 different...

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Writing Your Own Direct Mail Appeal Letter This Year? You Got This!
Nov04

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Think again. You don’t need to hire a firm in order to have a successful appeal letter. You also don’t have to be an expert in fundraising. We know a lot of you wear many different hats and fundraising may not be your strongest point. Tom Ahern has proven he can help nonprofits of all types raise a significant amount of money...

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