CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission
Mar18

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Hashtags and advocacy go together like peanut butter and jelly. The hashtag distills an issue into an instant, searchable sound bite that can not only travel far, but fast. MomsRising is a nonprofit that uses hashtags right – consistently, persistently, with focus. I asked MomsRising Director of Social Media Strategy and Blogging Anita Jackson (@anita_sarah) to tell me more about MomsRising’s use of hashtags for its two...

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Developing a Modern Public Relations Strategy
Mar17

Developing a Modern Public Relations Strategy

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. ~Kivi Guest Post by Peter Panepento of Panepento Strategies You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra. One was a hero of the 1960s counterculture. The other was an icon of...

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Day in the Life of a Nonprofit Communicator – Kelly Murphy
Mar16

Day in the Life of a Nonprofit Communicator – Kelly Murphy

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   Marketers, Fundraisers, etc – We Need More Days! If you communicate, we want to hear from you. Tell us what you do in a typical day as a nonprofit communications pro. Kelly Murphy is the Senior Manager of Communications & Special Events for the Philadelphia History...

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Mixed Links for Nonprofit Marketers and Fundraisers
Mar13

Mixed Links for Nonprofit Marketers and Fundraisers

Let’s cap off the week with a round of Mixed Links…. A recent report involving 250 nonprofits discusses how emerging technologies affect volunteer programs. John Haydon shares Three Simple Ways to Drive Website Traffic from Facebook. This month’s Nonprofit Blog Carnival is all about how nonprofits can stand out in a crowd of communications. Allyson Kapin at Rad Blog is hosting and submissions are due Wednesday, March...

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3 Steps to Meaningful and Memorable
Mar12

3 Steps to Meaningful and Memorable

THIS is unforgettable visual storytelling. The kind we see once and don’t forget. The kind that we share with friends and family. The kind that feels good. The kind we act on. Kudos to  Robert Egger, founder of DC Central Kitchen for delighting us with purpose. Use Robert’s trio of must-have ingredients, and your visual storytelling will deliver the same kind of memorable feast that Robert’s does: Include us. Make us...

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Best Nonprofit Videos of the Year
Mar11

Best Nonprofit Videos of the Year

Last week Kivi and I were on hand to see the winners of the 2015 DoGooder Awards during the Nonprofit Technology Conference in Austin, TX. Hosted by See3, YouTube and the Nonprofit Technology Network, the DooGooder Awards highlight nonprofits, do-gooders and creators who use video to change the world. Over 150 videos were submitted from around the world with over 20,000 votes cast. Here are the four finalists in each of the 4...

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