CALM not BUSY Book: It’s the Top New Release on Amazon
Feb08

CALM not BUSY Book: It’s the Top New Release on Amazon

My new book is finally out and moving up the charts . . .  Yesterday  CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results became available on Amazon in both paperback and Kindle versions. A big thank you to everyone who purchased it right away — you’ve made it the #1 / #2 Hot New Release in Nonprofit Books in less than 24 hours! Buy a copy this week and we have a special bonus for you:...

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Inclusive Conversations: Don’t Call Them That!
Feb07

Inclusive Conversations: Don’t Call Them That!

I had been asking around, researching, and interviewing nonprofit friends about inclusive language for the upcoming webinar Don’t Call Them That: Language that Divides, well before the most recent national controversy. Now it seems as though the international conversation (albeit embarrassing) has forced us to talk to each other about things said behind closed doors (and sometimes in public). Although there have been denials about the...

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Your Editorial Calendar Should Accommodate the Important AND the Urgent
Feb06

Your Editorial Calendar Should Accommodate the Important AND the Urgent

Editorial calendars work. Our research in this year’s and last year’s Trends Reports makes that clear. But I often hear from nonprofits who say their editorial calendars just don’t work. The urgent always overtakes the important, and the plan gets thrown out and never revisited to make way for all the other things that come up. That’s not a problem with the editorial calendar; it’s a problem with the way...

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Hot Topics in February: Facebook, Inclusive Messaging, Editorial Calendars and More
Feb01

Hot Topics in February: Facebook, Inclusive Messaging, Editorial Calendars and More

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Feb 6 and 8: Everything You Need to Know About Editorial Calendars in 2018 Learn how to create an editorial calendar and use it strategically in order to create more effective communications. Registration is $99 for Part 1 Only, $199 for Parts 1 and 2, or Free with an All-Access Pass Learn More and Register  Feb 15: Inclusive Conversations:...

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Mixed Links for Nonprofit Communicators
Jan26

Mixed Links for Nonprofit Communicators

Gather around and partake from the finest articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… If you want to up your social media game this year, read 14 Exciting New Things to Try on Social Media in 2018. Kyle McClure talks about Letting Your Nonprofit Vision Statement Guide Management. Find out How to Use Instagram Insights from Hubspot. Are you an introvert in...

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6 Reasons to Take the Problem-Solver Approach to a PR Challenge
Jan25

6 Reasons to Take the Problem-Solver Approach to a PR Challenge

Recently, when one of our clients faced an unexpected problem, my business partner, Scott Westcott, offered a rather unexpected anecdote to help them navigate the solution. The story came from a years-ago charter fishing trip on Lake Erie with a crew that couldn’t seem to avoid trouble. Before it even got off the dock, their boat had a minor mechanical problem that delayed departure. Once on the water, the sonar fish finder acted up...

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