Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 
Jun02

Oops! 36 Subject Lines and Phrases to Help You Fix Email Mistakes 

via GIPHY Shame. Embarrassment. TERROR! These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Sometimes the mistake is harmless, like a small typo. Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid headline here!). One thing is certain — press send enough times and you...

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Marketing Lessons Revealed by Following 22 Nonprofits
Jun01

Marketing Lessons Revealed by Following 22 Nonprofits

In mid-March, I started following 22 national nonprofits online with a fresh new email address and social media accounts. I selected them in pairs — two working on hunger, two international child sponsorship groups, two presidential foundations, etc. (Find the full list here.) It’s no surprise that advocacy organizations like the Humane Society and NARAL have sent me the most email. But I’m a bit surprised that...

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Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [STARTS THIS WEEK]
May23

Get UnStuck! Boost Marketing Impact w/o Extra Budget or Hires [STARTS THIS WEEK]

We can’t market alone, especially since our front-line colleagues are constantly talking about our organizations. Yet, all too frequently, marketers like us find ourselves frustrated and stuck—unable to “make” colleagues into the: Insight and story gatherers we depend on to accurately shape and personalize most likely to be remembered and repeated Powerful messengers we so desperately need to strengthen supporter relationships and...

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3 Powerful Tools to Help You Optimize Your Nonprofit Website
May19

3 Powerful Tools to Help You Optimize Your Nonprofit Website

via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your supporters may react quite differently if you try the same tactics. Or, you can refine and test your own website. Find out what your users...

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Interns or Apprentices?
May18

Interns or Apprentices?

I’m thinking about hiring interns or apprentices here at Nonprofit Marketing Guide to help with some evolving ideas. But I’m not sure which, or what it would look like exactly, so I would love some feedback. For a variety of reasons, I don’t want another regular employee, at least right now. Nor do I want to put someone on contract for the work I have in mind because I am not clear enough in my own head about exactly...

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Mixed Links for Nonprofit Communicators
May13

Mixed Links for Nonprofit Communicators

Happy Friday, everyone! Join me for some Mixed Links… Peter Panepento tackles the Giving Day fiasco in Give Local America Disaster Offers Lessons for Next Time on Beth Kanter’s blog. (You can follow and contribute to this conversation using #GiveDayLessons) Here are 36 Marketing Blogs your Nonprofit Should Start Reading Today. New to social media? Take a look at these 5 Things to do During Your First Week as a Social Media...

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