Build a Rapid Response Media Protocol at Your Nonprofit
Oct26

Build a Rapid Response Media Protocol at Your Nonprofit

In a today’s media world, speed is critical. To effectively spread the word about your work and your organization, you need more than a strong message — you need to be able to deploy this message to the right people at the right time. If you move too slowly, you will miss opportunities to gain attention and change minds. And if your organization is at the center of a controversy, the inability to respond quickly can have...

Read More
How to Shorten Your To-Do List
Oct24

How to Shorten Your To-Do List

Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. Here are three tips to get you started: Idea Parking Lot and a Process to Clear It. Just because a great idea has been voiced doesn’t mean that it has to be assigned to you...

Read More
126 Email Subject Line Ideas for Your #GivingTuesday Campaigns
Oct19

126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Giving Tuesday is coming on Nov. 28. Are you ready? If not, here are Ideas, Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started. I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ: 7 Tips for Building an Incredibly Useful Email Swipe File.) I’ve compiled other helpful...

Read More
How We Cleaned Up Our Email List and Re-Engaged Our Subscribers
Oct05

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

We love to hear how it goes when you’ve used one of our tactics! Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Find out how it worked for her organization. ~Kristina Guest Post by Aubrey Brennan Thanks to Nonprofit Marketing Guide, we knew it was important to segment our email list to increase engagement....

Read More
Tips for Silent Videos (Or When People Turn Off Your Sound)
Oct03

Tips for Silent Videos (Or When People Turn Off Your Sound)

On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters. We’ll talk about the best scripts and soundtracks for these kinds of videos, but what about when you post them on social media and your supporters see it with the sound off? Here are a few tips for creating videos with sound that still work without sound.  Use music as the only sound, with key messaging on the screen. ...

Read More
How to Join Us in October
Oct02

How to Join Us in October

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 5: How to Create a Thank-You Video for Supporters Before Thanksgiving with Kivi Leroux Miller Learn everything you need to create a great thank-you video just in time for Thanksgiving. Registration is $50 or free with an All-Access Pass Learn More and Register October 17 & 19: Measuring the Effectiveness of Your Communications...

Read More