Marketing Time Savers: My 3 Favorite Gmail Hacks
Jul15

Marketing Time Savers: My 3 Favorite Gmail Hacks

At Nonprofit Marketing Guide, we use Google Apps for Work to manage our email, calendars, etc.  As a two-person company, we don’t have lots of time to waste. And neither do you. So if you are a Google Apps or Gmail user, you might like my three favorite Gmail hacks. (I know these work on Apps; I apologize if they don’t or work differently with plain ol’ Gmail.) I’ll be sharing more time-saving tips for...

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Only the Best for You
Jul14

Only the Best for You

Starting in just a few hours, we are kicking off a great quarter of training on everything from fundraising appeals – both direct mail and email – to Facebook Ads and donation pages to working smarter in general. We’re also working with some of the smartest trainers around like Tom Ahern, John Haydon, and Nancy Schwartz who not only know their stuff, but also know how to teach in a fun and relevant way. Let’s...

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Day in the Life of a Nonprofit Communicator – Katie Houston
Jul13

Day in the Life of a Nonprofit Communicator – Katie Houston

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to hear from you too! Tell us what you do in a typical day as a nonprofit communications pro. ~Kristina Katie Houston is Marketing & PR Coordinator at the Kalamazoo Institute of Arts, which includes the Kirk Newman Art School. She relishes the challenge of...

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Mixed Links for Nonprofit Communicators
Jul10

Mixed Links for Nonprofit Communicators

Welcome to a “I just got back from vacation and am still on Pacific time” edition of Mixed Links! Joanne Fritz is hosting this month’s Nonprofit Blog. The theme is Year-End Fundraising. If you missed June’s edition, you should head over to the Wild Apricot Blog and get motivated. A new survey says Fun Runs the Most Profitable, Easiest Major Events for Nonprofits for mid-sized and large nonprofits. Guidestar...

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MAMA Marvelous! (Case Study)
Jul09

MAMA Marvelous! (Case Study)

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I lingered on this image, taking in the different women and their range of expressions. The photo with text quickly and memorably conveys not only what MAMA does, but how—improving health through...

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Let’s Make These Sessions for Communications Directors Happen
Jul08

Let’s Make These Sessions for Communications Directors Happen

It’s time for community voting on sessions for the next Nonprofit Tech Conference by NTEN, happening in San Jose on March 23-25, 2016. This is the conference I always recommend first to communications directors who want to know which national conference to attend, and I will definitely be there. Let’s get some great sessions especially for communications directors on the agenda.    (And in case you thinking, “Uh, I...

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