Grow Your Email List With These 14 Paid Email Acquisition Sources
May05

Grow Your Email List With These 14 Paid Email Acquisition Sources

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list growth is great, but it’s slow. Paid acquisition supplements organic growth and helps you grow your base of support...

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One Lesson from the #iGiveLocal “Give Local America” Fiasco
May04

One Lesson from the #iGiveLocal “Give Local America” Fiasco

Yesterday, May 3, was Give Local America Day. In many of the 50+ communities that participated, today — May 4 — is now also Give Local America Day. That’s because Kimbia’s giving platform crashed for most of yesterday, so they had to extend the campaign into today. Kimbia is going to have hell to pay on this one, but I’ll leave the skewering to others. Instead, this post is about lessons learned for...

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A Simple Guide to Injecting Colorful Quotes Into Your News Release
Apr28

A Simple Guide to Injecting Colorful Quotes Into Your News Release

When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. Journalists can receive hundreds of releases each week — and depending on what they cover and who they work for, they only have time to cover a handful of stories. With that in mind, you have to do your best to stand out from the crowd and provide them with something useful. Otherwise, your pitch is...

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 2
Apr27

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 2

Abby Jarvis is back with more tips on avoiding donation form mistakes.  ~Kristina Guest Post by Abby Jarvis of Qgiv Last week, I covered four common mistakes I see on donation forms. Making a good first impression. Keeping donor data safe. Not requiring too much info. Keeping donors on a single page. Today, we’ll look at 3 more: Including recurring donations. Not forcing donors to make an account. Maintaining consistent...

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Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends
Apr26

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. Here are five key facts from this year’s study that would have been unthinkable just ten years ago: Overall, 13% of online gifts were made from mobile devices – a number that likely reflects both user preference and increasing adoption of mobile optimization best practices by nonprofits. For...

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MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving
Apr21

MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

“What if the answers to nonprofits’ fundraising challenges were already all around us?” – FUNDRAISING BRIGHT SPOTS Successful fundraising isn’t just about money. It’s about relationships. The orgs that understand this have happy, repeat donors. So who’s doing well with individual giving? FUNDRAISING BRIGHT SPOTS: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors, sponsored by...

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