Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2
Apr12

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Today, Abby Jarvis is back with 3 more ways to promote your online donation page. You can find the first 3 strategies here.  Be sure to tell us which one is your favorite in the comments below. ~Kristina Guest Post by Abby Jarvis of Qgiv Last week, we talked about the first 3 strategies for marketing your online donation page: 1. Segment Your Donors 2. Educate Your Supporters 3. Send Great Emails Today, we finish up with: 4. Be Smart...

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Day in the Life of a Nonprofit Communicator – Lisa Sherrill
Apr11

Day in the Life of a Nonprofit Communicator – Lisa Sherrill

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need more stories! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro.  Lisa Sherrill is the Communications Director of the Food Bank of Contra Costa & Solano. Since coming to the Food Bank in November 2006, Lisa Sherrill has...

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5 Super Useful Digital Advocacy Tools & Resources for Nonprofits
Apr07

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change? Lots! Here are 5 tools and resources you should consider to help digitally boost your advocacy campaigns. 1. Twibbon Twibbon helps you launch campaigns that let...

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Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1
Apr05

Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. ~Kristina  Guest Post by Abby Jarvis of Qgiv So you’ve got a beautiful online donation page up and running. Congratulations! Are you properly promoting it so that it receives the attention it deserves? If not, it’s time to start!...

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy
Mar31

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure that you’re putting your best foot forward to journalists...

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Editorial Planning When Everything Is Up in the Air
Mar30

Editorial Planning When Everything Is Up in the Air

You know that an editorial calendar is a great tool, in theory. But for some organizations — especially those involved in advocacy and disasters — planning out content seems nearly impossible. How can you plan when you are waiting on the unpredictable behaviors of a legislative or judicial body, on breaking news in a particular subject area or geographic location, or on natural or man-made disasters that may or may not...

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