Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability
May03

Don’t Be a Gopher: Nonprofit Marketing and Program Sustainability

Is program sustainability something your nonprofit talks about? Kylie Hutchinson explains why it should be in today’s guest post. ~Kristina Guest Post by Kylie Hutchinson More than ever, program sustainability is a concern for nonprofits and the grantmaking organizations that fund them. But achieving sustainability can be a challenge, particularly when the flashy new pilot project that everyone loves eventually matures and...

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GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads
May02

GET YOUR METRICS! New M+R Nonprofits Benchmarks Has Data on Nonprofit Email, Web, Social & Ads

Spring is here, and with it, the 11th Annual M+R Benchmarks Study. The 11th edition has a central theme – everything in nonprofit digital has accelerated. So this year’s benchmarks include more data from more supporter contacts in more media from more participating nonprofits in more sectors than ever before. Websites. Fundraising. Email. Advertising. Social media. One thing I was glad to see explored — the impact of the...

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What’s Going on in May
May01

What’s Going on in May

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: May 9 & 11: Creating Awesome Email Newsletters, Parts 1 and 2, with Kivi Leroux Miller Learn how to create a newsletter worthy of the time you are investing in it. Registration for Part 1 is $99 | Registration for Parts 1 and 2 is $199 | Both are free with an All-Access Pass Learn more and register. May 16: How to Upgrade Donors and Boost...

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Do I Have to Keep Producing This Crappy Newsletter?
Apr26

Do I Have to Keep Producing This Crappy Newsletter?

That’s the exact question I got at a conference last week, and it’s one I get quite often.  You or your team are regularly producing content — in this case, an email newsletter — that you know isn’t any good. Can you stop? Yes, please, for everyone’s sake, stop producing your crappy newsletter.  Now the next question is, “Should you produce something else instead?” Odds are, the answer...

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How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!
Apr13

How Clever Are You? Test Your Communications Smarts With These 16 Nonprofit Quizzes – and Emails to Match!

Admit it. You took a quiz on Facebook, or clicked on a clever subject line from your email inbox to find out your aura, or your inner animal, or which Star Wars or Walking Dead (can I be Michonne?) character you are most like. via GIPHY We loooooove our quizzes, because the good ones are all about us. They are irresistible, addicting and shareable. Quizzes are a tool every nonprofit communicator should have in their digital marketing...

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Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads
Apr12

Tomorrow Only – How to Grow Your Donor List with Facebook and Instagram Ads

Not using Facebook or Instagram ads? You are missing out on a great way to: Grow your email list Enhance email marketing campaigns Re-engage past supporters Acquire new donors Using Facebook and Instagram Ads, but they aren’t working? You need to learn how to target: People who like your Page but aren’t on your email list People who visited your donation page but didn’t donate People who share similar interests as...

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