Come, Take a Tour [Video]
Dec09

Come, Take a Tour [Video]

All this month our Annual All-Access Pass is on sale. It’s our biggest sale of the year, and when most people buy their annual passes. Here is a little behind-the-scenes tour of the All-Access Pass Dashboard.  Take a look at what you’ll get when you become a Pass Holder: The Dashboard is where Pass Holders can do it all: RSVP for Webinars Watch Webinar Recordings Download E-Books, Checklists, and Other Resources Save on...

Read More
Day in the Life of a Nonprofit Communicator – Amanda Maksin
Dec08

Day in the Life of a Nonprofit Communicator – Amanda Maksin

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.   Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Amanda Maksin started working for Shop Demo Depot in August of 2014. SDD is a social enterprise of the Westmoreland Community Action (a nonprofit in Greensburg,...

Read More
MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email
Dec04

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your microcontent. Here’s why. Microcontent can’t make up for bad main content, but well crafted microcontent can add up to success...

Read More
AARP’s Rule of One for Facebook
Dec03

AARP’s Rule of One for Facebook

  Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. This recent article in the Chronicle of Philanthropy (subscription required) describes how AARP Studios, the org’s digital team, has grown its social media presence and engagement by huge leaps and bounds over the last few years. A few key elements include lots of...

Read More
Learn the Job, Love the Job: It’s Why We’re Here
Dec01

Learn the Job, Love the Job: It’s Why We’re Here

  Every company should be able to quickly explain why it exists.  For us at Nonprofit Marketing Guide, we’ve often talked about things like “helping nonprofits do smart and savvy marketing and fundraising” and “providing training and resources to nonprofit communications pros.” This year, I realized that our business and philosophy have grown beyond that: what we really want is for nonprofit...

Read More
How Often Should We Mail that Newsletter?
Nov26

How Often Should We Mail that Newsletter?

More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. Send Your Email Newsletter at Least Monthly If you want to do...

Read More