A Day in the Life of a Nonprofit Communicator – Betsy Dorsett
Apr07

A Day in the Life of a Nonprofit Communicator – Betsy Dorsett

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Betsy Dorsett, MA, works as the Manager of Communications and Interactive Media at the American Society on Aging (ASA), a national nonprofit association whose membership is made up of professionals who work with older adults. She loves that her job allows her to make connections with...

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Talk to the Angel in Your Donors – Not the Bookkeeper [FREE Webinar]
Apr04

Talk to the Angel in Your Donors – Not the Bookkeeper [FREE Webinar]

When you write your donor communications, are you speaking to your donor’s inner angel or to their inner bookkeeper? The inner angel is the part of your supporter who decides to give you a donation or to volunteer their time with you because you have touched them in some way, and that angel wants to give back to you. Angels are all heart, and they are usually in charge of decisionmaking. You need to keep the angel on your side....

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What is Crowdfunding and How Can It Work for My Nonprofit?
Apr03

What is Crowdfunding and How Can It Work for My Nonprofit?

In last week’s Mixed Links, we shared an infographic on  Cracking the Crowdfunding Code, but thought we might need to expand a little bit about what crowdfunding is before you jump into those statistics. Crowdfunding is pretty much what it sounds like – getting a large group of people to give you money for a project. You probably first heard about crowdfunding in relation to independent artists or small start-ups. But...

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6 Steps to Building an Engaged Staff Writing Team
Apr02

6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how she was able to get more people at her organization involved with creating...

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Email Frequency Up and Direct Mail Down? Nope.
Apr01

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of the the last four years to produce the Nonprofit Communications Trends Report in 2011,...

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Mixed Links for Nonprofit Communicators
Mar28

Mixed Links for Nonprofit Communicators

Kivi and I just got back from a family vacation to the Mouse House (Disney World for you uninitiated). I think I need a vacation from my vacation, so let’s wrap up the week with some Mixed Links… Craig Newmark has released an infographic that Reveals Latest Data on Cracking the Crowdfunding Code. Blackbaud has also created an infographic featuring key findings from the 2013 Charitable Giving Report. Did you vote in this...

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