How the Super Bowl Inspired Nonprofit Marketing in Atlanta
Feb06

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi Guest Post by Kathy Powell Living in Atlanta, the whole city is pretty pumped for the Super Bowl today....

Read More
What’s Going on in February
Feb02

What’s Going on in February

Here’s what’s happening at Nonprofit Marketing Guide this month: Coaching: Starts Feb 08: Nonprofit Marketing Accelerator – Planning Your Work: Mastering Your Editorial Calendar in 2017 Kivi Leroux Miller leads this 6-week coaching session where you’ll design and build an editorial calendar for your nonprofit’s communications. Registration is $600 Learn more and register Training: Feb 09: What it Takes to...

Read More
Need Strategic Guidance? Ask Them to Slice the Pie
Feb01

Need Strategic Guidance? Ask Them to Slice the Pie

Do you have a hard time getting strategic direction for your communications work out of your management team? Don’t worry – you aren’t alone. It’s a common predicament for communications staff. Your executive director or management team may be too busy to focus on it, or might not understand communications strategy themselves. But that guidance is essential to creating a logical communications strategy. Logical in the L in CALM....

Read More
Building Effective Nonprofit Communications Teams (Infographic)  #NPCOMM2017
Jan31

Building Effective Nonprofit Communications Teams (Infographic) #NPCOMM2017

Much of our 2017 Nonprofit Communications Trends Report is about effectiveness. For communicators, there are lots of different ways to talk about effectiveness — what it looks like, how to measure it, and how to get more of it out of your team. Today we are sharing our second infographic from the report (here’s the first on communications team size, budget, and salaries). It summarizes some of our findings on...

Read More
Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016
Jan19

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

  Email is still gold. And the shift from quantity to quality is ON! These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Download the Luminate report here. As with all benchmarks, use this report to understand how your org compares...

Read More
Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017
Jan17

Nonprofit Comms Team Size, Budget and Salary [Infographic] #NPCOMM2017

The 2017 Nonprofit Communications Trends Report is officially available! We have so much to share that we are doing three infographics. Here’s the first on team staffing, budgets, and salaries. We’ll share another next week. Thanks so much to everyone who participated in the survey and special thanks to those of you who submitted photos. The engagement team at the Neighborhood Christian Legal Clinic is rocking the report...

Read More