Share Your Predictions for 2015
Nov10

Share Your Predictions for 2015

It’s time to take┬áthe Nonprofit Communications Trends Survey for 2015. Last year, over 2,100 nonprofit communicators took our annual Nonprofit Communications Trends Survey . . . and now it’s time to get your predictions for 2015! This report has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. Help us get you the best data possible by sharing...

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KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising
Nov06

KICK IT UP A NOTCH: 4 Smart Ways to Boost Your Year-End Online Fundraising

Fundraising goal established. CHECK. Compelling stories selected. CHECK. Email arc created. CHECK. Donation landing page updated. CHECK. Sounds like your year-end online fundraising campaign is off to a solid start. Wanna kick it up a notch? Try one of these 4 tactics to boost your online fundraising this December. 1) Offer a Match and Promote the Heck Out of It Donors want more bang for their buck, and they love matches. Who...

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Build Your Email List for Year-End Giving
Nov05

Build Your Email List for Year-End Giving

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now. This 9-page paper includes real-world examples of 3 different...

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Writing Your Own Direct Mail Appeal Letter This Year? You Got This!
Nov04

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Think again. You don’t need to hire a firm in order to have a successful appeal letter. You also don’t have to be an expert in fundraising. We know a lot of you wear many different hats and fundraising may not be your strongest point. Tom Ahern has proven he can help nonprofits of all types raise a significant amount of money...

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Get Your Free Membership with Nonprofit Marketing Guide
Oct31

Get Your Free Membership with Nonprofit Marketing Guide

Our main goal at NonprofitMarketingGuide.com is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big enthusiasm and ideas. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget at all for marketing, communications and fundraising training. That’s where our...

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My Year-End Advice? Use real words. Mostly verbs. Not too much.
Oct30

My Year-End Advice? Use real words. Mostly verbs. Not too much.

OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? One, four, six? No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. 31. Promise! If you don’t, you’re leaving money on the table. Aggressive fundraisers will send...

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