Marketing is Killing Fundraising. Seriously???
Jan20

Marketing is Killing Fundraising. Seriously???

  Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. We got us some branding hocus pocus witches to burn! Oh, haven’t you heard the hysteria? Yep, nonprofit marketing and branding are apparently killing fundraising. Killing it, they say! “Marketing takes your organization the WRONG WAY.”...

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How Was Your Day, Dear?
Jan19

How Was Your Day, Dear?

We started our Day in the Life of a Nonprofit Communicator series back in 2013. It’s been a great success and has allowed us to get a glimpse into the everyday, nitty-gritty things you have to do for your job as a nonprofit communicator. It’s a popular series, but one we can’t continue without your help! We need to hear from more of you, out in the field, doing your thing. Share your day with us by filling out the...

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#MixedLinks for Nonprofit Marketers and Fundraisers
Jan16

#MixedLinks for Nonprofit Marketers and Fundraisers

Happy Friday, everyone! Let’s cap off this chilly week with some Mixed Links (and maybe a little dancing)… New survey results from Pew Research show that while Facebook is still the top dog among social networks, its growth has slowed especially compared to Pinterest, Instagram, and Twitter. The Fundraising Effectiveness Project (FEP) has released its findings in inforgraphic form from their latest survey. It seems donor...

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Market Like a Ballroom Dancer— They Lead, You Follow
Jan15

Market Like a Ballroom Dancer— They Lead, You Follow

At the end of last year, we announced that nonprofit messaging and branding expert Nancy Schwartz of GettingAttention.org would be joining our team of advisers along with Kerri Karvetski and Tom Ahern.  She’ll be leading webinars, providing coaching, and writing blog posts for us among other things. Here is her first post for 2015 on a few nationwide trends that could affect your nonprofit. ~Kristina I was thrilled to see Pew...

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Use the Trends Report to Fight the Stupid
Jan14

Use the Trends Report to Fight the Stupid

  We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We wanted data for you, to supplement our own so-called “expert” opinions. I wanted answers to my own questions too, especially ones...

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5 Ways to Make 2015 Filled with “Matterness”
Jan13

5 Ways to Make 2015 Filled with “Matterness”

Today Allison Fine joins us to talk about what she call “matterness” – making other people matter more in your work. For more on this, check out her latest book, Matterness: Fearless Leadership for a Social World. ~Kristina Guest Post by Allison Fine Keeping up your New Year’s resolutions to lose weight and exercise more may begin to slide as January soon becomes February, but there is something you can be...

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