Mixed Links for Nonprofit Marketers and Fundraisers
May30

Mixed Links for Nonprofit Marketers and Fundraisers

TGIF! Let’s dive into some Mixed Links…  - Network for Good found that donors who set up a recurring gift gave an average of 42% more per year than those who only gave a one-time gift.  See their new infographic on Why Recurring Giving Matters. - The May Nonprofit Blog Carnival is up on Erik Anderson’s Donor Dreams Blog. This month’s theme was “Letting the nonprofit sector go to the dogs” and had some...

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Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]
Dec10

Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]

Today we have a guest “interview” instead of a guest post. Pam Grow talked with Michelle Brinson of Nashville Rescue Mission about how her organization’s newsletter brings in $2 million a year. We loved her approach so much, we asked Pam and Michelle to allow us to share an abbreviated version with you. You can read the full interview on Pam Grow’s blog. ~Kivi Interview with Michelle Brinson by Pam Grow 1.   ...

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6 Tips for Better Photographs
Dec05

6 Tips for Better Photographs

The web is a visual space and most people won’t read your whole newsletter, but they will look at the pictures. Jeff Jones has taken his lifelong love of photography and putting it to good work for Community Service Society of New York as the manager of marketing and production. ~Kivi Guest Post by Jeff Jones of Community Service Society of New York “You don’t take a photograph, you make it.”  -Ansel Adams Whether it’s for...

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Software to Help You Find Your Perfect Photos Instantly
Jun26

Software to Help You Find Your Perfect Photos Instantly

If your organization takes a lot of photos and needs a way to organize them, then Jennifer Charney, communication manager at Save the Redwoods League may have the solution you need. ~Kivi Guest Post by Jennifer Charney of Save the Redwoods League As nonprofit communicators, we’re always hunting for compelling photos to inspire our audiences. Often, it’s a frustrating, time-consuming endeavor to find an image in our organizations’...

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What the Heck is Alt Text and Why Should I Care?
Mar07

What the Heck is Alt Text and Why Should I Care?

So you found the perfect image of the perfect family that perfectly represents your cause. No words are necessary as this picture says it all, right?  Wrong! Words are absolutely necessary if you are including that image in an email (or even on your website) or your supporters could be seeing a big fat blank white space where your perfect image was supposed to be. Alt image text or alternative image text, in plain language, is the...

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Producing Nonprofit Video: Q&A with WithinReach, Part 2

Yesterday Anna Zimmerman of WithinReach shared why they think videos have a greater impact than other communications channels. If you missed it, you really need to click over to see these videos. Today we look at addressing privacy concerns and video production costs. Q&A with Anna Zimmerman of WithinReach Q: How did you address privacy concerns? A: Confidentiality and parent consent were very important for the Cute Baby Video...

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