What to PUT in Your Newsletter
Jun21

What to PUT in Your Newsletter

Puzzling over what makes really good newsletter content, especially in email?  It’s really not that hard. People like email content that is Personal, Useful or Timely . . . or PUT. Make your newsletter more Personal by Sending from a real person with a functioning reply-to address. Segmenting your mailing list so you can send people content that’s more relevant to them. Merging in personal information like a first name or...

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Quit Wasting Time on a Failing Newsletter [Starts Tomorrow]
May31

Quit Wasting Time on a Failing Newsletter [Starts Tomorrow]

Are you just breaking even (or losing money) with your donor newsletter? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages? Are you sending it as a self-mailer? Did you think a reply device wasn’t necessary? Are you taking the credit...

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Don’t Make It Look TOO Nice
Sep02

Don’t Make It Look TOO Nice

Your reaction when your Executive Director says, “This looks TOO nice.” via GIPHY Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them. This theory holds that all of that money should be going to programs and services. (This is the same theory that keeps your salary so low, your software so old and your desk chair...

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Donor Newsletter Tips to Bring in the Dough
Apr14

Donor Newsletter Tips to Bring in the Dough

Does your donor newsletter cost more to send than it brings in? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages? Are you sending it as a self-mailer? Did you think a reply device wasn’t necessary? Are you taking the credit for the...

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How Often Should We Mail that Newsletter?
Nov26

How Often Should We Mail that Newsletter?

More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. Send Your Email Newsletter at Least Monthly If you want to do...

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Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts
Oct28

Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts

We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration — or a quick idea that I can...

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