4 Donor Newsletter Hacks to Increase Donations
Jun03

4 Donor Newsletter Hacks to Increase Donations

Thinking of axing your donor newsletter because it costs more than it’s worth? WAIT! It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight! Tom knows how to take a floundering charity newsletter and make it successful with his proven methods – methods that have generated...

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Email Frequency Up and Direct Mail Down? Nope.
Apr01

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of the the last four years to produce the Nonprofit Communications Trends Report in 2011,...

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How Often Should We Send Email and Direct Mail?
Feb06

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications frequencies . . .     Here’s some additional data: While quarterly email...

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Which is Most Effective: Print, Email, or In-Person?
Jan16

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and the top choices were presentations in person, email newsletter articles, and print fundraising appeals....

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Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]
Dec10

Donor Centered + Great Storytelling = A Newsletter That Raises a Lot of Money [Interview]

Today we have a guest “interview” instead of a guest post. Pam Grow talked with Michelle Brinson of Nashville Rescue Mission about how her organization’s newsletter brings in $2 million a year. We loved her approach so much, we asked Pam and Michelle to allow us to share an abbreviated version with you. You can read the full interview on Pam Grow’s blog. ~Kivi Interview with Michelle Brinson by Pam Grow 1.   ...

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How Often Should Nonprofits Send Email and Direct Mail?
Nov19

How Often Should Nonprofits Send Email and Direct Mail?

In this year’s Nonprofit Communications Trends Survey for 2014, we are asking the questions about communications frequency a little differently. We’ve split appeals with a call to action (like “donate now”) from newsletters or other informational communications. We’ve heard from 605 nonprofits so far (our goal is 2,000), and here’s what the preliminary results tell us. Email Appeals The most popular...

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