Take the Nonprofit Marketing Maturity Quiz Online
Mar12

Take the Nonprofit Marketing Maturity Quiz Online

In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an 8-question quiz to help you figure out which stage your nonprofit is in, and now you can take it online. Take the Nonprofit Marketing Maturity Quiz Now Your score will put you in one...

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Nonprofit Leadership | The Backcountry Guide Way
Mar11

Nonprofit Leadership | The Backcountry Guide Way

I used backpacking as the organizing metaphor in my book, Content Marketing for Nonprofits, so when Bo offered to write this post relating nonprofit leaders to backcountry guides, I thought it was perfect fit.  ~Kivi Guest Post by Bo Percival As someone who is passionate about the outdoors, I have long been engaged with backcountry guides. I have followed them, I have trained with them and I have been one. They take groups climbing up...

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Out to Lunch
Feb24

Out to Lunch

We are bringing back our a Day in the Life of a Nonprofit Communicator Series this week, and as I was going through the days of our contributors, I noticed a common trend. See if you can spot it? “Lunch is usually brought from home, and eaten at my desk…” “Eat lunch at my desk…” “Lunch is mostly at my desk” “I have lunch at my desk every day around 12pm.” “Lunch at...

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Procrastination: Three Easy Outs When It Happens
Feb20

Procrastination: Three Easy Outs When It Happens

So, I procrastinated on figuring out what I wanted to blog about today. Then Beth Kanter posted about methods of procrastination and how to stop.  It’s a great post – check it out. On the “Field Guide to Procrastination,” I am definitely the List Maker, the Sidetracker, and the Snacker (well, the Another Cup of Tea Maker). On Beth’s list of five ways to avoid this fate, I use a hybrid of pomodoro, time...

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Need a Direct Mail Support Group?
Jan30

Need a Direct Mail Support Group?

Do you write your direct mail appeal letters in-house? Do you wish you had access to a direct mail expert and a community of other nonprofits working on their appeals so you could learn best practices and bounce ideas off of them? If so, you need to join us for our Direct Mail for Small Nonprofits E-clinic starting February 18th. During this two week e-clinic, fundraising and direct mail expert extraordinaire Tom Ahern will guide you...

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7 Changes to Make in 2014 [Infographic and Recording]
Jan22

7 Changes to Make in 2014 [Infographic and Recording]

Over 1,000 nonprofits registered for our free webinar 7 Changes to Make in 2014 where we reviewed several steps you could take to keep your nonprofit’s marketing and fundraising moving in the right direction in 2014, no matter your experience on the topic. We got such a great response to our action steps, we decided to release the video recording from the webinar and create a convenient infographic you can use to guide you...

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