5 Leadership Failures That Hurt Communications and Fundraising
Jul15

5 Leadership Failures That Hurt Communications and Fundraising

Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine. Too often, when I coach communications directors through their daily challenges, I find that their jobs are being made so much harder than they should be because of a handful of leadership failures. Here are five that...

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You’ve Just Been Promoted to Chief of Staff
Jul08

You’ve Just Been Promoted to Chief of Staff

I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did!  I see too many nonprofit communications directors who are treated like gophers, or the catch-all dumping grounds for work no one else in the office wants to do. But what if you could transform your role away from that and...

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Your Boss Self and Your Worker Self [Book Review]
Jun24

Your Boss Self and Your Worker Self [Book Review]

I get into strategic planning and productivity mode twice a year: once in December/January and again in June/July. That means I’m reading and thinking a ton about what we do at Nonprofit Marketing Guide and about my own personal productivity. One of the books I’m working my way through is How to be a Productivity Ninja: Worry Less, Achieve More and Love What You Do (Amazon).  I’ve read a lot of productivity and time...

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Write a Better Case for Support and Direct Mail Appeals
Jun19

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first 60-minute training webinar on the 9th to get a better understanding of why a good case for support is so important. Or you...

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How Long Should Your Job Take?
Jun18

How Long Should Your Job Take?

What’s a reasonable workload for a nonprofit communications director? To answer that question, we really need to know how long the primary parts of the job take.  So let’s talk about that! I’ve created a quick survey asking you to give a ballpark estimate on how long it takes you to do certain things. I know, “it depends!”  But let’s just go with your average experience. At the end of the survey,...

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Reasonable Nonprofit Marketing Plans That One Person Can Handle [New Webinar]
May23

Reasonable Nonprofit Marketing Plans That One Person Can Handle [New Webinar]

In the 2014 Nonprofit Communications Trends Report, a majority of survey participants with every job title, and every age group, said they felt overworked. There are simply too many marketing choices available, and too little time to get it all done well. So how do you find the balance that allows you to market your nonprofit successfully without burning out? Join us for our new webinar, Overworked or Underworked? Reasonable Nonprofit...

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