Nonprofit Marketing Team Roles and Tasks – Who Does What?
Oct23

Nonprofit Marketing Team Roles and Tasks – Who Does What?

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy, who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that. They’ve both asked me for the list of all the roles and responsibilities that should be covered by a nonprofit marketing team that’s focusing heavily on a content –both as a strategy for...

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A Lesson on Listening… and Making More Money with Your Newsletter
Oct21

A Lesson on Listening… and Making More Money with Your Newsletter

One of my favorite parts of my job is coaching young communications directors. I love the enthusiasm and willingness to experiment that 20-somethings usually bring to this work. But part of the job — as you’ll see in our guest post today — is also giving them the cold, hard reality check that comes from having worked in this field for nearly as long as they have been alive. That part often does not go over so well ....

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Finding Purpose: You and Your Nonprofit
Oct02

Finding Purpose: You and Your Nonprofit

    You may have seen this graphic or its cousins floating around on social media lately. I liked it a lot, because it helped me explain some concepts to my 11-year-old, who is suddenly concerned about her purpose in life. I certainly believe that I have found my professional purpose by founding Nonprofit Marketing Guide and am grateful for it every day. Then I got to thinking about how this relates to nonprofit marketing...

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How Can You Measure Your Nonprofit’s Marketing Success?
Sep18

How Can You Measure Your Nonprofit’s Marketing Success?

Ever feel like you are just sort of flailing around at work, trying every last “best practice” and hoping you are somehow reaching who you want to reach? Or maybe you are really confident in your marketing strategy, but just need to be able to prove it’s working to your boss? Measuring things like email subscribers and dollars raised are pretty straight-forward. But how do you measure things like ideas, writing, and...

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Book Yourself an #NpCommFreeDay or Two
Sep11

Book Yourself an #NpCommFreeDay or Two

I like this time of year. The air is cooling, and the kids are back in school. It just feels more calm. But before long, the holidays and year-end fundraising season will be upon us. That’s why it’s important to look at your calendar now, before the chaos, and block out some Nonprofit Communicator Free Days (#npcommfreeday) on your calendar for the rest of 2014. These are meeting-free days where you shut the door,...

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5 Leadership Failures That Hurt Communications and Fundraising
Jul15

5 Leadership Failures That Hurt Communications and Fundraising

Communications directors and development directors are not magicians or miracle workers, and yet many executive directors and boards seem to think they should be able to pull rabbits out of hats and turn water into wine. Too often, when I coach communications directors through their daily challenges, I find that their jobs are being made so much harder than they should be because of a handful of leadership failures. Here are five that...

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