Blog Posts Needed: Sharing Progress, Communicating Accomplishments
Jul29

Blog Posts Needed: Sharing Progress, Communicating Accomplishments

In August, we here at Nonprofit Marketing Guide will be hosting the latest edition of the Nonprofit Blog Carnival. The Carnival is a round-up of recent posts — like a “best of”  — on a particular topic. For example, this month Joanne Fritz at About.com compiled 18 posts all about year-end fundraising. Reserve some time on your calendar now to review them as you plan your 2015 year-end campaigns. We are also...

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When You Have a Little Extra Left in the Marketing Budget
Jun17

When You Have a Little Extra Left in the Marketing Budget

Sure, it’s more common in our line of work to be short on funds, but every now and then, like the end of the fiscal year, you might just find yourself with a little left over that you’d really like to spend. That’s the situation Kathy Powell is in. She’s the communications director at Temple Sinai Atlanta, and here’s part of an email she sent me yesterday . . . “Our fiscal year starts in July and...

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How to Handle Negative Comments on Facebook
May07

How to Handle Negative Comments on Facebook

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? Post a general statement? Would you post a response as a comment on the review, or send a private message?” – AA We got some great responses from our Pass Holder community that we thought we would share...

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Love Your Boss? Tell Us Why!
Feb02

Love Your Boss? Tell Us Why!

I’ll admit it. More often than not, I have conversations with communications directors who are struggling with their bosses for one reason or another. But, every now and then, someone will say, “I love my boss” or “I have the best boss” and I’ll be momentarily startled, just because it doesn’t happen that often. So, do you have a great boss? We want to hear about it! Why does your relationship...

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Learn the Job, Love the Job: It’s Why We’re Here
Dec01

Learn the Job, Love the Job: It’s Why We’re Here

  Every company should be able to quickly explain why it exists.  For us at Nonprofit Marketing Guide, we’ve often talked about things like “helping nonprofits do smart and savvy marketing and fundraising” and “providing training and resources to nonprofit communications pros.” This year, I realized that our business and philosophy have grown beyond that: what we really want is for nonprofit...

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Your Favorite Engagement Asks?
Sep09

Your Favorite Engagement Asks?

Last week we talked about fundraising asks or offers to include in your appeals, and we got some great suggestions. Let’s try it again, this time with “engagement” asks. These can be used in their own campaigns to get your community more involved, or in tandem with a fundraising ask. Just like last week, here is my starter list. I’d love for you to share your additions in the comments! Sign a Pledge Ask people...

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