When Sponsor Promotion Consumes Your Communications Channels
Jul12

When Sponsor Promotion Consumes Your Communications Channels

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of...

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10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?
May31

10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?

I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test. In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. For example, I’m including one about repurposing content 3, 6, 9, and 12 months after it was created. I’m also...

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Different Ways to Design an Editorial Calendar – Group Project!
Sep15

Different Ways to Design an Editorial Calendar – Group Project!

It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time . . . What should my editorial calendar actually look like? Does it need to be online? Which software should we use? And of course, there are a million ways to do it. ¬†Which is not an especially useful answer. So, let’s create some really useful answers together, shall we? Maybe 10 or even 20 useful answers? Want to help?...

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Blog Posts Needed: Sharing Progress, Communicating Accomplishments
Jul29

Blog Posts Needed: Sharing Progress, Communicating Accomplishments

In August, we here at Nonprofit Marketing Guide will be hosting the latest edition of the Nonprofit Blog Carnival. The Carnival is a round-up of recent posts — like a “best of” ¬†— on a particular topic. For example, this month Joanne Fritz at About.com compiled 18 posts all about year-end fundraising. Reserve some time on your calendar now to review them as you plan your 2015 year-end campaigns. We are also...

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When You Have a Little Extra Left in the Marketing Budget
Jun17

When You Have a Little Extra Left in the Marketing Budget

Sure, it’s more common in our line of work to be short on funds, but every now and then, like the end of the fiscal year, you might just find yourself with a little left over that you’d really like to spend. That’s the situation Kathy Powell is in. She’s the communications director at Temple Sinai Atlanta, and here’s part of an email she sent me yesterday . . . “Our fiscal year starts in July and...

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How to Handle Negative Comments on Facebook
May07

How to Handle Negative Comments on Facebook

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? Post a general statement? Would you post a response as a comment on the review, or send a private message?” – AA We got some great responses from our Pass Holder community that we thought we would share...

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