If You Could Tell Consultants One Thing . . .
Jul22

If You Could Tell Consultants One Thing . . .

If you could tell consultants, freelance writers, graphic designers, and other people your nonprofits hires Just One Thing about working for nonprofit clients, what would it be? What do they not understand about nonprofits? What would make your working relationship soooo much better? Please share your advice in the comments. Lots of consultants read this blog so you are doing a public service.  ...

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How Long Should Your Job Take?
Jun18

How Long Should Your Job Take?

What’s a reasonable workload for a nonprofit communications director? To answer that question, we really need to know how long the primary parts of the job take.  So let’s talk about that! I’ve created a quick survey asking you to give a ballpark estimate on how long it takes you to do certain things. I know, “it depends!”  But let’s just go with your average experience. At the end of the survey,...

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What Questions Do You Include in Donor Surveys?
Jun10

What Questions Do You Include in Donor Surveys?

I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea. It not only gives you information you can use to adjust your programs and how you market and fundraise for them, but surveying also demonstrates that you actually care what your donors think! What questions do you include in...

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Help! My Boss is a Visionary and Makes My Job Impossible
May07

Help! My Boss is a Visionary and Makes My Job Impossible

I’ve talked to more than a few communications directors who are stymied in their work by their “visionary” bosses. These communications directors are often in awe of the visionary’s big ideas, creativity, and insights. They really do admire them, and often wish they themselves could be so bold. But that’s where the love stops, and the day-to-day frustration begins. Working for a visionary director can...

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When They Want You to “Raise Awareness”
Jan27

When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that budget (OK,...

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Worksheet in Progress: How Much Can You Do Well?
Nov06

Worksheet in Progress: How Much Can You Do Well?

It’s Worksheet Wednesday  . . .  sort of. This week, I don’t have a completed worksheet for you. Instead, I want your help making a new one.  I get this question all the time: How much can one communications person at a nonprofit really be expected to do? I tried to answer it right about this time last year in this post, “What’s a Reasonable Amount of Content to Produce?” But I’d like to come up...

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