Advice for New Communications Directors
Sep26

Advice for New Communications Directors

We recently asked you to share your advice for new communications directors, and we heard from 25 of you. That’s a great start, but we’d love to hear even more! Share your advice here. Here are just a few of the great nuggets of wisdom so far . . . “The most important research you can do is research into your own audience. You can study communications best practices obsessively, but if your plan of action isn’t...

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Your Advice for New Communications Directors?
Aug29

Your Advice for New Communications Directors?

Many of the people who participate in our Nonprofit Marketing Guide community and training programs are new communications directors. Either they are personally new to the role, or they are the first person to step into a newly created director job, or they are filling a director job that’s been vacant for awhile. No matter the details, it’s a fresh start for that person and their organization. What advice do you have to...

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When Sponsor Promotion Consumes Your Communications Channels
Jul12

When Sponsor Promotion Consumes Your Communications Channels

Here’s a conundrum that’s come up in multiple conversations lately. I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). Many nonprofits run events where the development department sells sponsorships, and many also accept major-donor sponsorships for general operating support. In return, the sponsors receive a list of...

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10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?
May31

10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?

I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test. In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. For example, I’m including one about repurposing content 3, 6, 9, and 12 months after it was created. I’m also...

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Different Ways to Design an Editorial Calendar – Group Project!
Sep15

Different Ways to Design an Editorial Calendar – Group Project!

It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time . . . What should my editorial calendar actually look like? Does it need to be online? Which software should we use? And of course, there are a million ways to do it.  Which is not an especially useful answer. So, let’s create some really useful answers together, shall we? Maybe 10 or even 20 useful answers? Want to help?...

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Blog Posts Needed: Sharing Progress, Communicating Accomplishments
Jul29

Blog Posts Needed: Sharing Progress, Communicating Accomplishments

In August, we here at Nonprofit Marketing Guide will be hosting the latest edition of the Nonprofit Blog Carnival. The Carnival is a round-up of recent posts — like a “best of”  — on a particular topic. For example, this month Joanne Fritz at About.com compiled 18 posts all about year-end fundraising. Reserve some time on your calendar now to review them as you plan your 2015 year-end campaigns. We are also...

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