When They Want You to “Raise Awareness”
Jan27

When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that budget (OK,...

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Worksheet in Progress: How Much Can You Do Well?
Nov06

Worksheet in Progress: How Much Can You Do Well?

It’s Worksheet Wednesday  . . .  sort of. This week, I don’t have a completed worksheet for you. Instead, I want your help making a new one.  I get this question all the time: How much can one communications person at a nonprofit really be expected to do? I tried to answer it right about this time last year in this post, “What’s a Reasonable Amount of Content to Produce?” But I’d like to come up...

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What to Do BEFORE You Send a Bulk Email
Oct18

What to Do BEFORE You Send a Bulk Email

Today’s post was inspired by All-Access Pass Holder Esther Wieman,  Associate for Business Development for the Cultural Data Project (CDP). Since CDP has over 30 staff members, but no dedicated communications capacity, Esther wanted to make sure anyone sending an email to a big list not only proofread the email for spelling and grammar problems, but also checked the more technical aspects of the email before hitting...

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How Would You Design a Nonprofit Comms Training Program?

If you could design your own training program for 2014, what would it look like? Here at Nonprofit Marketing Guide, we’ve been offering nonprofit communications, marketing, and training programs online and in-person since 2007. Each year, we change what we offer, both in form and content, to best match what we think our community wants and needs. And it’s that time again! We are collecting feedback in October, will decide...

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How Should We Structure Online Book Clubs?
Aug29

How Should We Structure Online Book Clubs?

My author copy of Content Marketing for Nonprofits arrived today, and Amazon will start shipping early next week. It’s time to start thinking about book clubs! Would you be interested in connecting with other nonprofits who are reading the book too? Help us decide what these events should look like by completing this quick survey. We’ll announce the format(s) in the next couple of weeks. Don’t see the survey? Go...

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Which Blogs Should I Be Reading?
Jul09

Which Blogs Should I Be Reading?

I find summer to be a great time to do some reading catch-up and housekeeping: I get to most of the fiction I’ve been missing out on during my beach vacation, and I also take a good look at the blogs I follow. Can you help me figure out what good stuff I’m missing? There’s something in it for you:  We’ll provide even better and more diverse content in our Mixed Links posts! Here are the major bloggers that we...

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