Learn the Job, Love the Job: It’s Why We’re Here
Dec01

Learn the Job, Love the Job: It’s Why We’re Here

  Every company should be able to quickly explain why it exists.  For us at Nonprofit Marketing Guide, we’ve often talked about things like “helping nonprofits do smart and savvy marketing and fundraising” and “providing training and resources to nonprofit communications pros.” This year, I realized that our business and philosophy have grown beyond that: what we really want is for nonprofit...

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Your Favorite Engagement Asks?
Sep09

Your Favorite Engagement Asks?

Last week we talked about fundraising asks or offers to include in your appeals, and we got some great suggestions. Let’s try it again, this time with “engagement” asks. These can be used in their own campaigns to get your community more involved, or in tandem with a fundraising ask. Just like last week, here is my starter list. I’d love for you to share your additions in the comments! Sign a Pledge Ask people...

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If You Could Tell Consultants One Thing . . .
Jul22

If You Could Tell Consultants One Thing . . .

If you could tell consultants, freelance writers, graphic designers, and other people your nonprofits hires Just One Thing about working for nonprofit clients, what would it be? What do they not understand about nonprofits? What would make your working relationship soooo much better? Please share your advice in the comments. Lots of consultants read this blog so you are doing a public service.  ...

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How Long Should Your Job Take?
Jun18

How Long Should Your Job Take?

What’s a reasonable workload for a nonprofit communications director? To answer that question, we really need to know how long the primary parts of the job take.  So let’s talk about that! I’ve created a quick survey asking you to give a ballpark estimate on how long it takes you to do certain things. I know, “it depends!”  But let’s just go with your average experience. At the end of the survey,...

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What Questions Do You Include in Donor Surveys?
Jun10

What Questions Do You Include in Donor Surveys?

I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea. It not only gives you information you can use to adjust your programs and how you market and fundraise for them, but surveying also demonstrates that you actually care what your donors think! What questions do you include in...

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Help! My Boss is a Visionary and Makes My Job Impossible
May07

Help! My Boss is a Visionary and Makes My Job Impossible

I’ve talked to more than a few communications directors who are stymied in their work by their “visionary” bosses. These communications directors are often in awe of the visionary’s big ideas, creativity, and insights. They really do admire them, and often wish they themselves could be so bold. But that’s where the love stops, and the day-to-day frustration begins. Working for a visionary director can...

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