You are sitting down to write your latest fundraising appeal letter. Where do you begin? You have lots of good options, unfortunately, it’s easy to fall for some bad options too. If you catch yourself writing a letter that starts with any of these three openings, step away from the keyboard, take a break, and [...]

In one of my favorite books for nonprofit marketers, “Made to Stick,” Chip Heath and Dan Heath identify three different types of inspirational stories: the Challenge Plot, the Creativity Plot and the Connection Plot. All three have very basic elements, and all three are invaluable in nonprofit marketing. If you don’t know how to write [...]

You put up a website way back when, then started sending out an email newsletter. Now you’ve added social media. If you feel like your online marketing strategy is made up of a bunch of loose ends, you aren’t alone. Here are three steps to knit those strings together into an integrated online strategy both [...]