We've decided on a new approach to the 2017 Trends Report.

But it's still the "go-to" source for what's REALLY happening in the world of nonprofit communications and fundraising. 

We wanted to ask questions that would provide brand-new data for the nonprofit sector.

This year, we rewrote most of the survey to ask questions in our field that were largely unanswered. We gathered data from over 1,100 participants on things such as:

  • What do most nonprofit communications teams look like?
  • What are typical staffing and budgeting levels for nonprofit communications teams?
  • What separates effective communications teams from less effective ones?
  • Just how important are fundraising goals to nonprofit communications teams?
  • Are we making any progress on well-known challenges in the field?

We also compiled new data on staffing and budgets, how communications teams are set up, and effectiveness of communications.

Request Your Copy of the 2017 Trends Report

Just click the button below and follow the instructions to download your copy.

Highlights from the 2017 Trends Report

  • 2016 salaries for communications directors at nonprofits increased 11.5% over 2015.
  • Average 2016 salary for nonprofit communications directors located in the US was $64,647.
  • Nonprofit communications staff spend most amount of time on websites and email marketing.
  • Average communications effectiveness self-ranking by nonprofits was 3.3 stars out of 5.
  • When it comes to best practices, nonprofits ranked themselves lowest on establishing and measuring key performance indicators.
  • We found 4 models for nonprofit communications teams - Integrated, Centralized, Internal Agency or CEO-led.
  • Nonprofits who rank their communications effectiveness higher had an integrated or centralized team.
  • Nonprofits who rank their communications effectiveness lower had a CEO-Led communications team.

Request Your Copy of the 2017 Trends Report

Just click the button below and follow the instructions to download your copy.

This is our 7th Trends Report and after six years of research, the data on how nonprofits use various communications channels and the challenges nonprofit communicators face is solid. Interested in more of that data? Download the 2016 Trends Report.