The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

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Recent Book Reviews

Reviews in Print

Are You an Expert Source? Good Advice from The Nonprofit Marketing Guide (Joanne Fritz, About.com)

Bored of all your old nonprofit business books? Like book launches? (SocialFishing)

A Look at The Nonprofit Marketing Guide (Civic Intersection)

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What the Book Is All About

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded.

You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online.

Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization’s mission and programs.

- Includes cost-effective strategies and proven tactics for nonprofits
- An ideal resource for thriving during challenging times
- Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by Kivi Leroux Miller, one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations.

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Praise for the Book
“This booked is filled with practical advice, tips, and checklists — everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!”

--Beth Kanter, Blogger, Beth’s Blog and Co-Author, The Networked Nonprofit

“Kivi makes marketing doable for nonprofits, uses colorful examples to demonstrate her topics and has practical and cost-effective tips for immediate implementation to improve marketing efforts.”

-- Magda Hageman-Apol, Assistant Vice President and Director of the National Center for Nutrition Leadership, Meals On Wheels Association of America

“In The Nonprofit Marketing Guide, Kivi Leroux Miller, a one-person marketing department veteran, has distilled the overwhelming topic of nonprofit marketing into a plan of attack. Whether you’ve worked in nonprofit marketing for one month or ten years, you will benefit from her practical and high-impact strategies for success.”

-- Valerie Stoj, Development and PR Director, Ollie Webb Center, Inc.

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