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Stop wasting time and money on reaching the general public.
Instead, reach the people who matter most.
Registration is $35 or included with your All-Access Pass.
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Wednesday, April 14, 2010
1:00 – 2:00 p.m. Eastern
(10:00 – 11:00 a.m. Pacific)
Can’t make this time? No worries! You’ll get access to the recording for two weeks after the live event when you register now.
A Webinar with Kivi Leroux Miller
Creating outreach and fundraising campaigns for the general public is a complete waste of time. Why? Because the general public includes everyone from 12-year-old Latina girls to 80-year-old Asian men. It includes people living on the street and people living in mansions. It includes people who really do care about your work and people who never, ever will.
Instead of reaching out to everyone and touching no one, you need to focus your marketing and fundraising campaigns on the people who really do matter most to your organization’s success.
During this one-hour webinar, you’ll learn how to break down “the general public” into specific groups of people who you need to reach. You’ll discover some easy ways to find out what makes these people tick and what they are most likely to need and want from you. You’ll see how to use that information to craft your campaigns so that they speak directly to these targeted groups, dramatically increasing your effectiveness.
Don’t waste another dime on outreach to the general public. Learn how to focus on the people who matter.
 Kivi Leroux Miller, president of Nonprofit Marketing Guide.com, will present this webinar.
Registration is $35 or included with your All-Access Pass.
What Others Have Said About This Training:
“Interesting and informative, well-paced” ~ Laura Watson
“Very good grounding/explanation on thinking thru the “target audience”!” ~ Sherri Wood, One Warm Coat
“Great information supplied in a concise manner very user friendly.” ~ William Ward
“Excellent overview of the importance of identifying nonprofit audiences and creating individual profiles.” ~ Alexandra Pierschalla, Center for Reilient Cities
“Interactive, very helpful, detailed but not overly so, clear and concise. Loved the interaction. Kept me interested.” ~ Jennifer Roccanti, Miriam’s Kitchen
“Great webinar on helping us find our target audience and where to go from there.” ~ Rebekah Hickey
“Absolutely essential to understanding what motivates individuals to donate or volunteer.” ~ Rose Jones
“Some good tips to determine and visualize your target audience” ~ Ann Kilkelly, Roman Catholic Diocese of Charlotte
How to Register
Step One: Click on any “Register Now” link on this page to go to the shopping cart and pay your registration fee.
Step Two: After paying, you’ll be redirected to a second, very brief registration page at GoToWebinar, our webinar provider.
On that page, you’ll enter the email address where we should send your connection link.
The registration fee includes everyone in your office who can fit around one computer monitor and two weeks of access to the recording. Please add training @ nonprofitmarketingguide.com (without the spaces) to your spam filter to ensure you receive our messages.
 How to Get More Training for Less Money
Attend this and all of our webinars for 12 weeks for one low price with our All-Access Pass. Includes our full webinar archive and e-books too!
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