Time and time again we have implored you keep a clean, healthy email list. It’s essential to having a successful email marketing program.
That means not sending emails to people who no longer engage with your content. How you measure engagement will continue to change, but it’s important to have some idea of who likes to receive your emails and who doesn’t.
But before you delete anyone from your list, we recommend running a re-engagement campaign first.
Here are the most popular ways to win those people back and keep them engaged with your work (even if that means they find the info somewhere other than email):
- Using your most popular “in case you missed it” content
- Asking for their topic preferences
- Asking for their frequency preferences
- Appealing to the personal relationship
- Explaining your list housekeeping
- Offering social media instead of email
If you want to see examples and learn more, take our free online course Creating an Email Re-Engagement Campaign.
The course is free. You just need to sign up for a Free Membership to our Learning Center.
(If you already have a Free Membership with us, then you can access this course on your Student Dashboard. If you don’t see it right away, you can always use the search bar to find whatever you need!)