Rage fundraising isn’t suitable for every nonprofit, and it won’t work as a permanent fundraising strategy for those that are able to push the envelope. It’s gaining steam right now because of the current political climate, the ability of nonprofits to react quickly to news and events, and the increasing popularity of online giving.
If you want to try this kind of fundraising:
Lurk and listen to other nonprofits first
Reach out to fellow nonprofits who have launched a rage campaign to learn of the pains and pitfalls that might be ahead.
Ask your fundraising team: Will this hurt or help our brand? What do we need in place to make this happen? Are we ready to respond to donor concerns?
Proceed with caution.
Do you have a rage fundraiser example? Share it the comments section.
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