Claire Meyerhoff and I will be talking about pitching – elevator pitches, pitching your story to the media, etc. – on today’s edition of Magic Keys Radio at 1:00 p.m. Eastern (10:00 a.m. Pacific). The half-hour show is live and you can call in your questions over the phone or send them in via chat. Immediately after the show, you can download it as a podcast.
Now on to Mixed Links – great resources, ideas, and commentary for nonprofit communicators:
On Your Website . . .
Webiste useability guru Jakob Nielsen shares some tips on making your website’s press area as reporter friendly as possible.
Bryan Eisenberg suggests 33 free tools that can make your website better.
PotPieGirl talks about her five favorite free keyword research tools. Don’t know what your keywords are? It’s hard to do successful online marketing without them. (Thanks for MarketingProfs for the tip.)
On Your Email Marketing . . .
If you feel like you need to apologize in your email for possibly spamming, it means you are spamming, says Email Marketing Reports. Take note of language you should avoid and the importance of a permission-based list.
More on Online Marketing . . .
The Pew Internet and American Life Project has some fascinating new research out on the future of the Internet — “The mobile device will be the primary connection tool to the internet for most people in the world in 2020, and the divisions between personal time and work time and between physical and virtual reality will be further erased for everyone who is connected.” They also have a new report on adult use of social networking sites — “The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now.”
Beth Kanter has a great post and presentation on How to Think Like a Social Media Marketing Genius.
Mobile giving, where people donate via their phones by allowing a charge to be placed on their cell phone bills, is growing faster than online giving did in its first year, says the Mobile Giving Foundation.
Thinking about getting on Twitter? Read John Haydon’s how-to guide first.
On Fundraising . . .
Should you “pre-ask” before asking for a donation? Katya Andresen says probably not, and there’s a spirited debate on the Chronicle of Philanthropy site too, which picked up Katya’s post (I think some of the commenters are missing Katya’s point, but it’s an interesting dialogue on donor cultivation nevertheless).
Most small businesses give to charity – are you overlooking some potentially helpful partners?
Here’s another way that nonprofits are making money through social networking sites (this time by having their supporters include corporate advertising on their profiles).
On Keeping Your Supporters Happy . . .
Fieldstone Alliance – a great source for real-world advice – offers 8 tips for recruiting and retaining volunteers in tough times.
Heather Burton shares some great tips for ways to say Thank You to donors in this Nonprofit Times article.
The Chronicle of Philanthropy went inside the mind of one of the nation’s top donors.
And don’t forget to get your free copy of “The First 100 Days of Your New Nonprofit Marketing Job.”
That’s it for this week!