Our July e-clinic on direct mail with Tom Ahern sold out so quickly that I asked Tom if he’d go ahead and schedule a second session with us, and he agreed!
This one is going to take place right before the holiday season, so it’s perfect for all of you last-minute letter-writing procrastinators. You know who you are! Except this year, you will have registered for this November e-clinic well in advance, so when you are writing your holiday appeal letter the week before Thanksgiving, you are doing it with one of the leading direct mail experts at the ready to help you improve the letter.
Here are the details:
The e-clinic, which runs from November 8 – 18, includes five hours of training and personal coaching via webinars with Tom and me. During the first week, Tom will teach two webinars where he’ll show you how to produce an appeal letter that works even in a local setting, with a relatively small mailing list. Please note that these webinars will NOT appear on our regular schedule. The only way to attend them is to register for this e-clinic.
During the second week, we’ll hold three coaching sessions, where each participant will have an opportunity to submit a draft letter for Tom’s review. You can watch as Tom not only improves your letter, but the letters of everyone else in the e-clinic too.
Every session will be recorded in case you can’t make a session live, or want to go back over certain sections.
Because each participant will get personal attention, we have to limit the e-clinic to 24 nonprofits. The July session sold out several weeks in advance. Don’t procrastinate on registering for this one!