For today’s Question of the Week, we are looking at email lists and how (or if) you segment them.
There are so many ways you can segment your email list. What has worked best for you?
Here are some ways organizations have segmented their email lists in order to send more relevant communications:
- Events (attendees, RSVPd, etc)
- Donation Size
- Donation Type
- Email Engagement History
- Program Interest
How do you segment your email list? Share in the comments below.
Want to know more about how other nonprofits segment their lists? Here are the results of a survey we ran last year on email segmenting: