It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong.
Luckily we have a smart guy like Tom Ahern around to set us straight!
Tom knows how to take a floundering charity newsletter and make it successful with his proven methods – methods that have generated results in the real world.
Here are 4 of his donor newsletter hacks taken from The Domain Formula:
- Your donor newsletter should be no more than 4 pages.
- Send in a #10 envelope, not as a self-mailer.
- Include a separate reply device.
- Focus on “accomplishment reporting” by telling donors how much they have changed the world through their gifts.
Some of these may seem counter-intuitive, but as Tom says, “Logic? In direct mail? I wish.”
Need proof that The Domain Formula works? As Tom has shared during our popular webinar series, Donor Newsletters That Raise More Money, after working with Tom on one edition of their newsletter, Gillete Children’s Specialty Healthcare went from raising $5,000 with their donor newsletter to $50,000. In just one edition, there was a tenfold increase in giving. And this wasn’t in conjunction with an annual appeal – it was just from the donor newsletter.
Need more proof? Michelle Brinson’s brilliant printed donor newsletter for Nashville Rescue Mission brings in more than $2 million annually in extra donations. She also credits Tom with heading her in the right direction.
If you want your donor newsletter to cover its cost – and so much more – join Tom and Nonprofit Marketing Guide next week for:
JUNE 6th and 8th
(ONLY DATES OFFERED IN 2017)
1:00 p.m. ET (10:00 a.m. PT)
Registration for both webinars for $199 | Or Register for just Part 1 for $99
During this two-part webinar series, you will receive the tools you need to create a successful donor newsletter.
You really can raise more money with your donor newsletter – let Tom show you how. Register and learn more.