I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time.
What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars.
I explored the left side of the framework — the Be Personal side — in today’s Facebook Live because I think it has huge implications for the jobs descriptions of your comms team and how social media is staffed throughout the organization.
Let me know what questions or feedback you have on the video in the comments on Facebook or here on the blog.