When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics,” we knew we had it.
It’s the perfect description for this book about how to fundraise online even when no one else in the office really gets it — at least not at first!
Jen takes you on the journey of how she helped UNC-TV / Public Media North Carolina, one of our nation’s premier public media nonprofits, establish and grow their online fundraising program.
She goes deep into the tactics of exactly how to make it happen, with advice on campaign planning, list segmentation, messaging, metrics and more.
But what’s even more special about this book is her advice on how to deal with internal communications and culture. Serious online fundraising is still really new (or newborn) in many nonprofits and it’s hard to transition time and attention into new things. Even when people want you to create online fundraising campaigns, they don’t necessarily know what you need from them to make it happen. Jen offers behind-the-scenes details and specific advice on how she collaborated with her leadership team and across silos within the organization to raise millions of dollars online.
Plus, Jen’s a fun writer to read. You’ll enjoy every page as you drink up her lessons (you’ll have a new appreciation for that metaphor when you read the book!).
We’ll be scheduling a webinar with Jen later this Spring, but don’t wait on that. Get yourself a copy of “The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics” now.
All book links in this post are affiliate Amazon links.