It’s no secret that our nation is deeply divided along political and social lines, and these divisions make it increasingly difficult for nonprofits to develop messages that appeal to people on both sides of the divide.
Tomorrow we are hosting a budget-friendly webinar that will equip your organization with the tools it needs to listen thoughtfully and communicate effectively with supporters who span the political and social spectrum.
Thursday, September 10, 2020
1:00 – 2:00 p.m. Eastern (10:00 – 11:00 a.m. Pacific)
Recording available if you can’t attend live, but you must register before the webinar begins.
Participants in this 60-minute webinar will learn how to:
- Identify and speak to the shared values of internal and external audiences, including potential supporters, regardless of their political or social ideology.
- Assess your existing communications to find language and imagery that turns off potential supporters.
- Eliminate jargon and develop direct, accessible communications that connect with shared values.
- Reach key audiences who are either unaware of or turned off by your existing messaging.
This webinar will be led by Peter Panepento of Turn Two Communications and Nicki Faircloth of Women Advance.
Join us tomorrow as we will explore strategies for communicating to supporters on both sides of the political divide.