2013 Nonprofit Communications Trends Report Cover

Curious about how other nonprofits are communicating in 2013?

Want to see where the trends are?

You can download your free copy of the 2013 Nonprofit Communications Trends Report now.

The trends you’ll find in this report come from an online survey of 1,435 nonprofits.

We asked a variety of marketing questions:

  • In what shape is your marketing plan for 2013?
  • Which communications tools do you see as very important, somewhat important, and least important to you in 2013?
  • Which social media channel are you most likely to add or experiment with in 2013?
  • Which types of content do you expect to spend most of your time producing in 2013?
  • What are your biggest marketing challenges?
  • How often do you plan to email the typical person on your email list?
  • How often do you plan to send direct mail?
  • What excites you about your work in 2013?
  • What scares you about your work in 2013?
We also break down the data by nonprofit size, mission, and region of the U.S.

Highlights from the Report

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In under 140 characters . . . 

Only 1/3 of nonprofit marketers have written and approved plans for 2013. http://npmg.us/2013

Top goals for nonprofit marketers in 2013: acquiring new donors, engaging community, general brand awareness http://npmg.us/2013

Nonprofit marketers with fundraising goals work differently than those with community or branding goals. http://npmg.us/2013

Social media starting to edge out email in importance to nonprofit marketers http://npmg.us/2013

In-person events and media relations growing in importance to nonprofits; print marketing falling http://npmg.us/2013

Smaller nonprofits like events and email more than larger orgs http://npmg.us/2013

Bigger nonprofits like media relations/PR and print marketing more than smaller orgs http://npmg.us/2013

Nonprofits rely most on Facebook (94%), Twitter (62%) and YouTube (42%)  http://npmg.us/2013

Nonprofits most likely to experiment with Pinterest in 2013. Second place tie: Google+, LinkedIn, YouTube http://npmg.us/2013

76% of nonprofits will email typical person on list at least monthly in 2013, down from 78% in 2012 http://npmg.us/2013

Nonprofits will spend most time in 2013 on enewsletters, Facebook, event marketing, and website articles http://npmg.us/2013

Biggest challenges for nonprofit communicators in 2013: lack of time and budget, inability to measure effectiveness http://npmg.us/2013

What excites nonprofits: new chances to reach out, using social strategically, more communications planning http://npmg.us/2013

What scares nonprofits: can’t keep pace with social media, inconsistent marketing approaches, lack of funding  http://npmg.us/2013

Nonprofits in the West more likely to have written marketing plans http://npmg.us/2013

Nonprofits in the West more likely to say in-person events are important and to spend time on them http://npmg.us/2013

Nonprofits in the South most likely to rank social media as very important and love Twitter more than other regions http://npmg.us/2013

Nonprofits in the Midwest love print marketing more than other regions http://npmg.us/2013

Nonprofits in the Midwest like LinkedIn more than other regions http://npmg.us/2013

Nonprofits in the Northeast communicate more frequently via email and print than other regions http://npmg.us/2013

Communicators at “Environment and Animals” nonprofits spend more time on fundraising appeals than others. http://npmg.us/2013

Communicators at Arts, Cultural & Humanities orgs spend more time on Facebook & like Pinterest more than other orgs. http://npmg.us/2013

Philanthropy/grantmaking orgs most likely to have a written and approved marketing plan for 2013. http://npmg.us/2013

Religious nonprofits are the biggest newsletter writers, especially in print. http://npmg.us/2013

International nonprofits most likely to say blogging, social media, and video are very important comm tools for 2013 http://npmg.us/2013