How to Master the Art of Repurposing Your Content

Why should you repurpose your content? Because when you master the art of repurposing, you’ll get more opens…more clicks…more engagement…and more great content…with LESS work for you! Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the first time they see something. BUT if…

Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work See examples of awesome nonprofit communications and learn what makes them great. Registration is FREE FOR EVERYONE Learn More and Register August 23: The Communications Directors’ Guide to Repurposing…

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the  organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is…

5 Strategic Conversations Your Comms Team Should Be Having

If you are interested in leveling up your team’s communications work, you should be having these five conversations. Find your team’s Marketing Maturity Level here and get a customized training plan (it’s free). How can we think further ahead? The most effective communications teams are agile and can act quickly as new assignments and opportunities…

Wo,men with planner, calendar and laptop

Learn Everything You Need to Know About Editorial Calendars

Editorial planning works, we promise! If you want to really get serious about your nonprofit communications, YOU HAVE TO USE AN EDITORIAL CALENDAR. We’ve proven (and I bet you already know) editorial planning works and is a key component in creating an effective communications program. Having an editorial calendar shouldn’t be an option for any organization who wants to…

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What…