How a Homeless Shelter Used Facebook Live Video to DOUBLE Results on Giving Tuesday
Jan23

How a Homeless Shelter Used Facebook Live Video to DOUBLE Results on Giving Tuesday

  Earlier this month, I put a call out to nonprofits communicators asking them what worked for their organization on Facebook in 2017. A tactic or tool that they would use again in 2018. A day later, Facebook Zero happened. The world’s most popular social networking site announced major changes to its newsfeed algorithm, changes that would see most nonprofits organic page reach plummet even further. I was left wondering –...

Read More
WEIGH IN, NONPROFITS: Do You LOVE or HATE Twitter’s New 280 Character Count?
Nov09

WEIGH IN, NONPROFITS: Do You LOVE or HATE Twitter’s New 280 Character Count?

I’ll be honest. My first reaction to Twitter doubling its character count – from 140 to 280 – made me all: via GIPHY I’m not alone: Twitter users herald new character limits with 280-character howls of despair  We all have 280 characters? Well, as Shakespeare wrote, “Brevity is the soul of wit. The soul of wit is what brevity is. Brevity? Soul of wit? They’re the same thing. Like if you had brevity in one hand and...

Read More
126 Email Subject Line Ideas for Your #GivingTuesday Campaigns
Oct19

126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Giving Tuesday is coming on Nov. 28. Are you ready? If not, here are Ideas, Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started. I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ: 7 Tips for Building an Incredibly Useful Email Swipe File.) I’ve compiled other helpful...

Read More
How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss
Sep21

How @GlennEMartin of JustLeadershipUSA Tweets Like a Boss

For my September NPMG Tweet Like a Boss webinar, I connected with Glenn E. Martin, President and Founder of JustLeadershipUSA, about how he personally uses Twitter to advance his organization’s mission. JustLeadershipUSA is dedicated to cutting the U.S. correctional population in half by 2030, and its leader Glenn speaks from personal experience. He spent six years incarcerated in a New York State prison in the early 1990s....

Read More
6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits
Sep07

6 Time-Saving Scheduling Tools Recommended by Fellow Nonprofits

Scheduling a meeting shouldn’t be hard. But all too often, it feels like: via GIPHY The back-and-forth is enough to suck your soul dry. Thankfully, there are apps to improve the process. I’ve used a few of these myself, and recently asked fellow nonprofit professionals which apps they use to book appointments, office hours and team meetings. This is their short list. Here are some questions and features to consider as you evaluate...

Read More