I am the founder and CEO of Nonprofit Marketing Guide.

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part I

You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this…

Successful Link Building Strategies for Nonprofits

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link…

Audience Research: Where to Find Polls and Survey Data

You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part:  learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about…

Mixed Links for Nonprofit Marketers February 24, 2011

I hope you had a good week.  Let’s dive into some Mixed Links … Video, Social, Mobile The DoGooder Nonprofit Video Awards program will be taking submissions for its annual video contest until February 29th. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., U.K, Canada and Australia. There…

Guest Post: What Integrated Marketing Means to Me

It’s hard to keep up with how fast communications technology is changing, let alone the implications of those changes. Even if you can’t immediately implement all of the best practices you hear about, it’s important that you understand where our field is headed — and that includes toward much more personalized and integrated communications. But…

Do Your Staff and/or Board Need a Marketing Retreat?

During last week’s free webinar on Helping Your Staff and Board Become Great Nonprofit Marketers (register to watch the recording), I asked nonprofit  marketers to tell me why they didn’t currently have the level of cooperation they might like from their fellow staff members and board of directors. Of the 300 or so participants, almost half (48%)…