You know what they say, “A picture is worth a thousand words.” A good photograph captures your audience’s attention in ways that words can’t. And using pictures you took with your cell phone can’t do as much as professional looking photos. But who can afford a professional photographer? Marta Lindsey with TransForm shares how she handled this…
For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop, but just couldn’t make it to the coasts, we have great news. Nancy Schwartz and I are bringing the workshop to Chicago on September 19th! Want more good news? Be one of the first 15 people…
Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link…
Welcome to this week’s Mixed Links! Did you know that nonprofit websites with a branded donation page get 5 times the donations as those websites with a generic donation page? For more insights like this, download Network for Good’s Digital Giving Index. Penelope Burk has some interesting quotes pulled from the Cygnus Donor Survey. Read…
While most of us realize that Ryan Gosling is an attractive man and a good actor, who knew he would be so good at nonprofit communications? We came across the Ryan Gosling memes while updating our March edition of our free Monthly Nonprofit Writing Prompts, so we added this to our pop culture and news section…
On Monday, I shared some links to some national polling and survey data to help you learn more about your target audiences. But you’ll probably want to supplement that with a survey of the people on your list. What questions should you ask to find out what people want to read in your newsletter or…
What do family holiday or vacation traditions, the departments in your favorite magazine, and the primetime TV schedule all have in common? They give us something to look forward to! (At my house, Monday nights are all about The Voice and Smash.) In all of the information chaos around us, it’s important that we give…
You’ve accepted that “the general public” is not a target audience. Congratulations! Now’s the fun part: learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about…
I hope you had a good week. Let’s dive into some Mixed Links … Video, Social, Mobile The DoGooder Nonprofit Video Awards program will be taking submissions for its annual video contest until February 29th. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., U.K, Canada and Australia. There…
I worked my way through my snail mail inbox today and here’s what I found: It’s a thank you card from Regan Walsh of Flying Horse Farms. Here’s what was inside: A brief, but personal and heartful thank you for the free webinar I did last week (Note: timely, related to my “gift” and…
It’s hard to keep up with how fast communications technology is changing, let alone the implications of those changes. Even if you can’t immediately implement all of the best practices you hear about, it’s important that you understand where our field is headed — and that includes toward much more personalized and integrated communications. But…
During last week’s free webinar on Helping Your Staff and Board Become Great Nonprofit Marketers (register to watch the recording), I asked nonprofit marketers to tell me why they didn’t currently have the level of cooperation they might like from their fellow staff members and board of directors. Of the 300 or so participants, almost half (48%)…
