Yesterday I presented the lunch keynote for AFP Charlotte on how to make your messaging more relevant, so you are always answering So What? and Who Cares? Those two questions are constantly at work in our heads, both consciously and subconsciously, filtering the thousands of messages we see and hear each day. Use one or more of the…
I’ve been working on ways to explain how a nonprofit’s content marketing strategy is different from all the same old nonprofit communications you may have been publishing all along. So I made this chart yesterday. I posted it to Facebook last night and based on the positive reaction there, I hope you’ll like it too.…
I can always tell when the end of the fiscal year for nonprofits is approaching because the sales of our e-book, How to Write a Nonprofit Annual Report spike. It must be mid-June! (Same thing happens in December). If you need help with your annual report, I’ve gathered links to all of our training, the…
I’ve written before about the concept of newsjacking — or getting your organization and its point of view included in the updated versions of news stories, often hours or days after they first break. You have to be fast on your feet to newsjack. What’s easier to do is to prepare your response to a big…
Happy Friday, everyone! Here’s this week’s Mixed Links. Communications Guidestar gives some tips on how to handle social media when you aren’t really into it. If you are among the 74% who use your org’s mission statement when talking to your supporters or donors, you have a problem. Most mission statements really only speak to those inside…
I managed to stay awake long enough last night to catch the Colbert Report, where Stephen talked about a very interesting marketing concept: a curated Twitter account with a rotating voice each week. Some Swedish tourism groups are giving it a try with @sweden. Here’s how they describe the project: They’ve apparently had quite a…
As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” What a mouthful. As I’ve been talking to people about the book, I’ve had to explain over and over what the heck…
NTEN: Change is a free digital quarterly journal published by the Nonprofit Technology Network to help nonprofit leaders tackle strategic and planning decisions around their use of technology. I sit on the journal’s editorial board. Each issue includes case studies, in-depth articles, practical tips for applying tools and strategies, leader profiles, and community feedback. Contributors to…
Another Friday, another round of Mixed Links! Communications and Fundraising The latest Nonprofit Blog Carnival is up at Wild Apricot. May’s theme was Tips for Going Mobile. Britt Bravo, who is currently presenting our Blogging for Nonprofits E-Clinic, is hosting this month’s carnival on Fun Ways Nonprofits Can Use Pinterest and is now taking submissions. Kristen…
When you write your donor communications, are you speaking to your donor’s inner angel or to their inner bookkeeper? The inner angel is the part of your supporter who decides to give you a donation or to volunteer their time with you because you have touched them in some way, and that angel wants to…
There is grant money available for nonprofits of all kinds, but you have to do some homework before you start applying for the grants. Tomorrow we’re hosting a FREE webinar featuring grant writing consultant Betsy Baker and she is here today to share some tips to get your nonprofit “grant ready.” ~Kivi Guest Post by…
This is the fourth and final post in a series by Julia Reich on infographics for nonprofits. Tuesday we talked about why to use them, Wednesday we looked at using infographics as part of your marketing toolkit, and Thursday reviewed ways to get started. Today we wrap up with some additional benefits of infographics. ~Kivi Guest…
