I am the COO and Community Engagement Manager at Nonprofit Marketing Guide.

4 Ways to Segment Your Donors for More Effective Marketing

We’ve talked before about segmenting your email list to send more relevant communications. Today, Sarah Tedesco, Executive Vice President at DonorSearch, shares some ways to segment your donor lists specifically. ~Kristina Guest Post by Sarah Tedesco of DonorSearch Donors want and need to be treated like the unique people that they are. That’s easier said than done though.…

Mixed Links for Nonprofit Marketers and Fundraisers September 11, 2015

I hope everyone had a good week. Please join me for some Mixed Links… Let’s kick things off with some bold thinking. If you’re trying to get your nonprofit to appear less wishy-washy, you will appreciate this comic The Power of Polarization. Jonathan Simmons encourages new thinking and collaboration in Five Ways Charity Leaders Can Encourage…

Mixed Links for Nonprofit Communicators September 4, 2015

I am so ready for the weekend. Let’s distract ourselves with some Mixed Links… Mary Cahalane is hosting September’s Nonprofit Blog Carnival and is taking submissions. The theme will be How Do You Say Thanks. Beth Kanter has more advice on productive meetings – this time she talks about how you can be a better…

The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

We often talk about how your thank yous may be the most important communication you send. Below you’ll find some of the most common errors you make when thanking donors who gave online. ~Kristina Guest Post by Gretchen Barry of NonprofitEasy Online fundraising may no longer be the wild west of the nonprofit community, but…

Nonprofit Blog Carnival: Sharing Progress and Communicating Accomplishments

Welcome to the August edition of the Nonprofit Blog Carnival! We’re glad you’re here. Our topic for this month’s roundup is how you share progress and communicate accomplishments to your supporters. Annual Reports Ayda Sanver answers the question Do Your Really Need to Print an Annual Report? In this post, Reporting Impact, consultant Rebecca Davis, PhD,…

Mixed Links for Nonprofit Marketers and Fundraisers August 28, 2015

Good Friday to you, good people! Shall we indulge in some Mixed Links… John Haydon shares the good news that nonprofits can now add a “donate” button to their Facebook Page and Ads. (Want to learn more about using Facebook Ads for your nonprofit, join John for Fundraising with Facebook Ads – Going Beyond Just Boosting…

The Downside of Personalized Emails

You absolutely need to include contact information in your emails (and other forms of communication). Including a first name in your email subject lines and greetings instantly personalizes your message and warms the reader to its content. It’s an email marketing best practice. But lots of times the only contact information you have is an email…

Mixed Links for Nonprofit Marketers and Fundraisers August 21, 2015

Happy Friday! Let’s celebrate the end of another week with some Mixed Links… Just a reminder, we are hosting this month’s Nonprofit Blog Carnival and are taking submissions on how you share progress or communicate accomplishments. If you need some help spicing up your graphics, here are 5 Awesome Design Hacks to Create Highly Shareable Social Media…

How to Do Your Own Nonprofit Communications Audit [Training]

Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? If so, you aren’t alone. Most nonprofits have added new communications channels one by one. Maybe you added an email newsletter to your print newsletter, and started paying more attention to your website. Then you started experimenting…

Mixed Links for Nonprofit Marketers and Fundraisers August 14, 2015

Miss me last week? Kivi and I were having a work retreat in beautiful Asheville, NC. Let’s catch up over some Mixed Links… We are hosting this month’s Nonprofit Blog Carnival and are taking submissions on how you share progress or communicate accomplishments. Sprout Social has released A Strategic Guide to Social Media for Nonprofits. Yes, it’s only…