I am the COO and Community Engagement Manager at Nonprofit Marketing Guide.

How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern, he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their…

Day in the Life of a Nonprofit Communicator – Sherry S. Kirschenbaum

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Sherry S. Kirschenbaum is senior writer/media relations manager at Jewish Federation of Greater MetroWest NJ. Previously, she was the media relations manager at the Jewish Theological Seminary in New…

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells…

Day in the Life of a Nonprofit Communicator – Lindsay Nichols

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Lindsay J.K. Nichols is the senior director of marketing and communications for GuideStar, a nonprofit that powers philanthropy and is widely considered the leading source of nonprofit information. Every…

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

We’ve added another advice and tips page to the website – this one covers online fundraising. So whether you are just getting started with raising money online or if you are looking for more advanced ideas, we’ve got you covered. Haven’t accepted online donations before? We’ll show you where to start with getting your website…

You’ve Just Been Promoted to Chief of Staff

I’ve had a wonderful time getting to know Leili Khalessi over the last six months as she participated in our Communications Director Mentoring Program. I think I learned as much from the experience as she did!  I see too many nonprofit communications directors who are treated like gophers, or the catch-all dumping grounds for work…

Day in the Life of a Nonprofit Communicator – Theresa Casey

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Theresa Casey is a very new nonprofit communicator (just about 8 months) and fundraiser for Kids Hope USA, a national nonprofit based in Zeeland, Michigan. A Grand Valley State…

Mixed Links for Nonprofit Marketers and Fundraisers July 3, 2014

Because of the US holiday tomorrow, here’s a very special Thursday edition of Mixed Links… The latest edition of the Nonprofit Blog Carnival is up! Wild Apricot has rounded up posts about nonprofit inspiration and innovation. From WYSIWYG to Flash Mobs, this 2014 Collection of Useful Nonprofit Communications Terms pretty much covers everything. Gail Perry has the Top…

Create a Marketing Team with Your Staff and Board (Even If They Don’t Know) [Free On Demand Webinar]

We’ve published another tips and advice page on our website! We’ve already told you about our new social media and email newsletter pages – where you can now find advice and tips based on your experience level. Now you can learn how to get your staff and board to help with your marketing efforts with…