We are used to hearing from people who hate doing their nonprofit’s annual report. But in the 2020 Nonprofit Communications Trends Report survey, we heard from many people who loved doing their annual report because they were given permission to do creative short reports. Amanda is one of those people (and a graduate of our…
We asked a new question in our annual Nonprofit Communications Trends Survey this year about your most and least favorite projects. (We are closing the survey Wednesday night — take it here to get the full results before everyone else in January.) We’ll analyze this more in the coming weeks, but here’s what the word…
Try this on for size… Fate would have it that in the very same month Brad Shear started as executive director at the Potter League for Animals in June of 2017, he stumbled upon one of Kivi’s workshops about short annual reports at the Association of Animal Welfare Administrators Conference. “Our fiscal year ends on…
Have you published your 2018 annual report yet? We want examples for the following types of reports to add to our annual report inspiration page: 2-4 Page Annual Reports Infographic Annual Reports Video Annual Reports Email them to kristina@nonprofitmarketingguide.com with subject line “Annual Report Example.” Your report could be included on our website or featured…
We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report,…
About 100 people have taken the 2019 Nonprofit Communications Trends Survey to date (we like to hear from 1,000 – take the survey here). One of the new questions we asked is: “Which format is your nonprofit most likely to use for its next annual report? Please pick the primary format, even if you will…
We’ve tried to get you thinking about your nonprofit annual report back in November, but we know a lot of you are just too focused on year-end giving to think about it. (We’ll convert you one day though!) Now it’s January. Your Nonprofit Annual Report needs to go out. No excuses. OK, so maybe you…
Did you see yesterday’s post showing that most nonprofit communicators think their workload is too heavy? Not a surprise, right? We’ve been hearing that for a while now, which is why we started developing short, intensive courses with step-by-step coaching. We call these courses Nonprofit Marketing Accelerators. And our next Accelerator will help you knock…
One of the beautiful things about a short annual report (think 2-4 pager, infographic or video) is that you don’t have to spend nearly as much time creating the thing. But there is a catch . . . You have to spend more time planning it. That’s because it’s a lot harder to create something short, where…
Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. You don’t have to spend 100+ hours creating a long annual report that only your board members and close friends will read (and let’s be honest, they’ll just say they read it.). Instead, use common sense, save…
If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously. Now that I am actively advocating for very short annual reports, I’m hearing that the donor list is the last…
Long annual reports just don’t make sense for most nonprofits now. With the advent of the mobile technology, our attention spans have dropped to the point that a goldfish can focus better than we can. There are so many distractions – email, Facebook, Twitter, etc, etc. We are constantly jumping from one thing to the…
