Applying the Hot Marketing Trends to Your Newsletters

Last Friday, I had the pleasure of speaking at the National Capital Gift Planning Council’s Annual “Planned Giving Days” conference in Washington DC. Planned giving refers to philanthropy in estate planning, like leaving money to a charity in your will or setting up a charitable gift annuity. My friend Rob Blizard, who was coordinating the…

Dozen Nonprofit Marketing Webinar Recordings Now Online

Photo by RaeA If you’ve been waiting for me to make the recordings from the Nonprofit Marketing Guide webinar series available, wait no more. The following titles are now all available when you purchase an All-Access Pass. For $97, you’ll get to view all of these webinars and any I add in the next twelve…

Dealing with the Letter from the Executive Director

“Do we really have to include the letter from the executive director/CEO/president in our newsletter?” “Do we really have to include an executive message in our annual report?” Nonprofit staff ask me these questions with the same look on their faces that a child has when she asks, “Do I really have to eat this…

What’s Better? Short or Long Nonprofit Annual Report?

I recently asked this question in a different way on the Nonprofit section of LinkedIn Answers. The sum advice from all the responses was this: Keep it short. Focus on accomplishments. Thank your supporters. My annual reports e-book tells you everything you need to know to write a traditional nonprofit annual report, whether it’s 8…

Using Stories in Your Annual Report; Webinar on Thursday

Using stories in your nonprofit annual report is a great way to bring to life what might otherwise be some stiff writing on your activities and accomplishments. But simply throwing some stories into the text won’t do. You need to be very focused and highly selective about which stories you use and how you tell…

Nonprofit Annual Reports Webinar Ready to Download

If you missed my free webinar today on “Getting Ready to Write Your 2007 Annual Report,” you can now view the 37-minute recording online at no charge. Here is the registration page. It covers what information you need to be gathering now, what decisions you should make before the end of your fiscal year, and…

Preparing for Your 2007 Annual Report – Free Webinar

I’m hosting another free webinar: Getting Ready to Write Your 2007 Annual Report. As the end of 2007 draws near, nonprofits need to begin thinking about their annual reports for the year. — What information do you need to compile? — What decisions should you be making right now? — What can you put off…

More Reasons to Do Nonprofit Communications Right

Independent Sector has just released Principles for Good Governance and Ethical Practice, after three years of discussion on the best ways to encourage self-governance and self-regulation in the nonprofit sector. If you receive any foundation funding, you can bet that those funders will insist you adopt these practices and work toward their full implementation. Several…

Communications & Marketing Best Practices for Nonprofits

The North Carolina Center for Nonprofits (one of the leading state nonprofit associations) has just published Principles and Practices for Nonprofit Excellence: A Self-Help Tool for Organizational Effectiveness. Several other state associations have similar guides for their members. You’ll find several communications and marketing best practices included in the NC guide and most others: —…

Annual Report Show-Down: Who Is More Convincing?

As I was looking over annual reports from environmental groups this week, I noticed that both Environmental Defense (ED) and the Natural Resources Defense Council (NRDC) claimed that they were largely responsible for getting California’s law on global warming passed. Now, I really have no idea who did what or how much, and I am…