Mixed Links for Nonprofit Marketers November 1, 2013

Happy Friday! Let’s chase all that Halloween candy with some Mixed Links… A few weeks ago, we shared the giving habits of Canadians versus Americans to shed some light on the differences (and similarities) between the two countries. This new infographic reviews the differences between Canadian and American media consumption habits. The end of the year will…

Fundraising with the Undead – Nonprofits Embrace the Zombie Apocalypse

If the Zombie Apocalypse is not really a thing, then why are zombies everywhere? The Walking Dead, World War Z (the book – I am not acknowledging the movie unless they change the title. Plus, zombies don’t move that fast!), Shaun of the Dead, Call of Duty: Black Ops II, Warm Bodies, Pride and Prejudice and Zombies, Resident…

Giving, Impact, and Happiness

Thanksgiving is coming up, which means lots of nonprofit messaging around gratitude. But have you thought about whether your organization has a spirit of gratitude for others? In this guest post, Ross Johnston reflects on the power of sharing both gratitude and impact, and how that can change the results you get in fundraising and…

Branding for Nonprofit Fundraising Events – Part 2: Out of the Box Event Ideas

Yesterday, Julia Reich of Stone Soup Creative gave us tips for organizing a successful, well-branded fundraising event.  Today, Julia shares some more ideas on throwing a unique event that will be sure to sure to make your occasion unforgettable. ~Kivi Guest Post by Julia Reich of Stone Soup Creative Charity supporters flock to witness or participate in fundraising…

Branding for Nonprofit Fundraising Events – Part 1: Party with a Purpose

This post is the first in a 2-part series on branding for nonprofit fundraising events by our favorite graphic designer, Julia Reich. Today, Julia discusses why events are a unique and critical component of a nonprofit’s brand. Part 2, which will be published tomorrow, covers out-of-the-box fundraising event ideas. ~Kivi Guest Post by Julia Reich…

Being a Nonprofit’s Internal Journalist [Video Interview]

When I was in Austin last month, I had a chance to catch up with Sara Peralta, the communications manager for the Capital Area Food Bank of Texas. Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily…

Canada vs. America: Generational Giving Habits

Back in August, I mentioned that Blackbaud had released a report on generational giving in the U.S. along with a nifty infographic. This time Blackbaud is looking at Canada and their giving habits by generation. Here are some of the major differences between donors in Canada and the United States: Support for advocacy organizations in the…

What Do You Want to Learn about Email Marketing and Fundraising?

Kristina and I are deep into planning our online training program for 2014, and that includes asking for your input and advice via a quick survey (please take it now, if you haven’t already, and you could get a free All-Access Pass), some focus groups, and some number crunching from this year. The survey includes…

A Twice a Year Newsletter? Not a Good Idea

I hear something like this from nonprofits fairly often: “We used to do our print newsletter quarterly. Then we started doing email and social media too, and we got too busy (or the newsletter person left, or we had budget issues) so the print newsletter only went out three times last year. This year, I…

This Is How You Get Your Fans Engaged – Nonprofit Success Story

I coached the fundraising staff at Children of the Nations for part of 2012 and 2013, and I am so excited about the creative ideas they have had to engage their fans and child sponsors. I asked Cassia Burke of Children of the Nations to share how they came up with a recent campaign that I think you might…