Are Sad Photos a Must in Fundraising? No.

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance. As with many questions in nonprofit marketing and fundraising,…

Make Your Comms More Meaningful with a Growth Funnel

Do you sometimes wonder where all of your communications work is headed? What’s the point? Creating a growth funnel might just be the answer you are seeking. Today’s guest blogger Jen Newmeyer — who’s also written a great new book called The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics — shows…

The Difference Between Content Marketing and Permission-Based Marketing

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. PERMISSION-BASED MARKETING is sharing content with…

Why Long-Form Content Should Be Part of Your Nonprofit’s 2020 Strategy

By Peter Panepento We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks. Short is what made Twitter Twitter. Short is…

Do You Need to Organize Your Images and Stories?

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What…