The Difference Between Content Marketing and Permission-Based Marketing

Permission-Based Marketing and Content Marketing are the two most popular marketing strategies in the nonprofit sector, according to our Nonprofit Communications Trends Report research. Many nonprofits treat them like they are the same strategies, and while they do work together and overlap a lot, they are different marketing approaches. PERMISSION-BASED MARKETING is sharing content with…

Why Long-Form Content Should Be Part of Your Nonprofit’s 2020 Strategy

By Peter Panepento We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks. Short is what made Twitter Twitter. Short is…

Do You Need to Organize Your Images and Stories?

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What…

Build a Toolkit Like This for Your Supporters to Use

If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the…

5 Truths about Content Marketing Campaigns that Nonprofits Shouldn’t Ignore

As I watch nonprofits embracing content marketing as a strategy, I see a few places where they just aren’t quite getting it right. I think that’s because they are ignoring five truths about successful content marketing. TRUTH 1: Good content marketing is more about the objective than the content itself. Content is just content. What…

Five Content Marketing Strategy Essentials for Nonprofits

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. That compares to a mere 11% of the less effective…

Week of Freebies, Day 4: Documenting Communications Decisions [Online Course]

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  Today’s freebie is a little more advanced, but one a lot of you will need. Do you know the difference between a strategic plan versus an annual work plan? Where does an editorial calendar fit in? If…

Week of Freebies, Day 2: Creating a Welcome Series [Online Mini-Course]

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  On Monday we shared how you can get your customized training plan with self-paced courses recommended just for you. Today, we’ll look at one of the courses you get when you sign up for our Free Membership.…