Mixed Links for Nonprofit Communicators January 26, 2018

Gather around and partake from the finest articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… If you want to up your social media game this year, read 14 Exciting New Things to Try on Social Media in 2018. Kyle McClure talks about Letting Your Nonprofit Vision Statement Guide…

What to Do Now That Your Fundraising Campaign Is Over

You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. ~Kristina Guest Post by Gary Wohlfeill Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so…

Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. ~ Kristina Guest Post by Steve Page If your nonprofit is looking for a flexible and sustainable way for your supporters to donate, chances are you’ve considered…

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

We love to hear how it goes when you’ve used one of our tactics! Today’s post comes from Aubrey Brennan of Green Bay Botanical Garden who took our suggestions regarding finding engaged email subscribers and deleting everyone else. Find out how it worked for her organization. ~Kristina Guest Post by Aubrey Brennan Thanks to Nonprofit Marketing Guide, we…

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Nope! Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send. Welcome emails confirm permission and set expectations with the subscriber. Welcome emails are four times more likely to…

How Much Is Spam Hurting Your Online Fundraising? [New Study]

EveryAction just released their annual Email Deliverability Study which answers that exact question. Let’s start with a few basics about email deliverability, and then we’ll break down the report. Email deliverability measures how successful an email is at making it into a recipient’s inbox. What determines your email deliverability? Many factors really, that are constantly changing, but…

5 Strategies to Build Better Relationships with Your Mobile Donors

John Killoran, CEO of @Pay, guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. ~Kristina Guest Post by John Killoran With mobile donations becoming one of the most popular ways for donors to give, your nonprofit has to take a slightly different approach if you…

We Want You Back! How to Re-Engage Inactive Email Supporters

You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Collecting), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives! Inactives are people…