Lessons from the Boy Scouts Controversy: Be Prepared

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto. And the backlash the organization is facing this…

Newsjacking for Nonprofits

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘newsjacking‘ — the…

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy. But let’s go back to a more hopeful time Sunday afternoon, when Kathy took some time from pre-game prep to share some ways she saw Atlanta nonprofits capitalize on their team’s success. ~Kivi…