Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off…

How to Use Hashtags to Promote Your Cause [Free Download]

Our social media and online campaigns adviser, Kerri Karvetski, has created a new download for you on how to harness the power of hashtags to promote your good cause on social media. In case you are brand new to social media, hashtags are words or phrases with the hash symbol (#) in front of them. The…

What Questions Do You Include in Donor Surveys?

I’m getting a lot of questions about questions — the ones you should ask donors or other supporters of your work in surveys. First, yes, surveying your donors a couple of times a year is a great idea. It not only gives you information you can use to adjust your programs and how you market…

Mixed Links for Nonprofit Communicators May 9, 2014

How was your week? Let’s finish things off with some Mixed Links… More than 300,000 donors gave over $50 million to 7,000 nonprofits in 120 communities during May 6’s “Give Local America” campaign. This made it the largest, single-day charitable crowdfunding event ever. For more on the Give Local America Campaign, Marika Lynch of the Knight…

Who’s Segmenting Email, Why, and Why Not [Infographic]

I’m presenting a brand new webinar on April 29, 2014 called Email List Segmenting: Strategies to Increase Open Rates, Motivate Action, and Build Engagement. As part of the prep, we worked with our friends at Bloomerang to do a quick survey.  We asked about whether your nonprofit was segmenting its list and how, and if not,…

Email Segmenting: Is That Data Worth Gathering?

I’m working with a client to figure out ways they *wish* they could segment their email list in the future, so they can start collecting the data to do so now. It’s a very interesting conversation. Like most visionary conversations, you end up with a long list of possibilities. Some are more demographic in nature (e.g.…

Mixed Links for Nonprofit Communicators March 28, 2014

Kivi and I just got back from a family vacation to the Mouse House (Disney World for you uninitiated). I think I need a vacation from my vacation, so let’s wrap up the week with some Mixed Links… Craig Newmark has released an infographic that Reveals Latest Data on Cracking the Crowdfunding Code. Blackbaud has also…

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…

10 Insanely Useful Free Twitter Tools for Nonprofits

The beauty of Twitter is that it is simple, short and fast. When something happens in the world, more often than not, Twitter carries news of it first. From earthquakes to elections, mundane to momentous, Twitter tells us what’s going on and who’s saying what. It lets us take the pulse of humanity. But Twitter…

What to Do BEFORE You Send a Bulk Email

Today’s post was inspired by All-Access Pass Holder Esther Wieman,  Associate for Business Development for the Cultural Data Project (CDP). Since CDP has over 30 staff members, but no dedicated communications capacity, Esther wanted to make sure anyone sending an email to a big list not only proofread the email for spelling and grammar problems, but also checked…

Getting IT Invested in Your Cause

Earlier this year we introduced you to Imtiaz Haiyoom, an “IT guy” for CitySquare who encouraged nonprofit marketing staff to bring their IT staff into the decision making process. Today, we have another IT guy who shares how he grew to even like marketing. Crazy!  ~Kivi Guest Post by Andy Adams of Whistling Duck  It was…

Nonprofit Hashtags You Should Keep an Eye On

In yesterday’s post on registering a hashtag, we talked a little bit about how useful hashtags can be when trying to categorize your social media posts by topic. Here are some hashtags specific to the nonprofit field that you should add to your listening dashboard. Twitter Chats #nptalk – Weekly Wednesdays, 3:00 -4:00 pm EST. Learn…