The Seven Writing Styles That All Nonprofit Communicators Should Master

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. 1. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. 2. Storytelling Nonprofit storytelling refers…

8 Tips for Proofreading from a Reformed Grammar Nerd

Let’s start with a cartoon in honor of Halloween: This is a mock up of my new business, an October #HauntedHouse#amwriting #amreading #vss #TrueStory #PicOfTheDay #ThursdayThoughts #TuesdayMotivation #horror #Grammar #Syntax #TurnBack #scary #house #Halloween #MyFavoriteHalloweenTradition pic.twitter.com/9N8Dn1YoS0 — Arthur Unk (@ArthurUnkTweets) October 16, 2018 <SHUDDERS> Yesterday, I shared a few things that scare me and what…

6 Ways to Show More Personality in Your Content

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with…

Stuck in Endless Review Loops? Talk about the Levels of Editing

No doubt, you’ve struggled with some of these situations before: Program staff who are supposed to be reviewing for accuracy instead want to argue with your punctuation choices. Your executive director pulls the plug on an appeal letter right before the package is supposed to go to print because “it doesn’t sound like me.” Five…

Conversation Bubbles

How to Make Your Nonprofit Writing More Conversational

Are you struggling to inspire your readers? It may be your style of writing. Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Not your…