How to Get Award-Winning Email Engagement as a Nonprofit

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. So Jen shared the process she’d worked over the last couple of years with the group. I was…

2015 Nonprofit Communications Trends Report

It’s here! We’ve officially released the 2015 Nonprofit Communications Trends Report and infographic. We’ll be sharing more details from the report on the blog in the coming weeks, but wanted you to get access to the goods right away. Share Link: http://npmg.us/2015 Full-Size Infographic on Flickr Infographic on Pinterest Infographic on Facebook  

What’s Exciting and Scary to Nonprofit Marketers

I’ve closed the 2011 Nonprofit Communications Trends Survey . . . thanks to the 785 people who participated! We are analyzing all the data and preparing the report this week. It’s full of really interesting information about the nonprofit sector’s communications plans for 2011, as well as what excites and scares nonprofit marketing professionals about…

Tips on Getting Your Nonprofit’s Message Right

I’m reading “Message Matters: Succeeding at the Crossroads of Mission and Market” by Rebecca K. Leet. I’m about halfway through it, and here are some of the tips that I found most interesting. When creating a message that works, you need to start with the action that you want others to take. Unfortunately, lots of…