In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide.

As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. And he’s developed this special e-clinic for us, focusing on the needs of smaller organizations. Tom firmly believes that you don’t need a gigantic direct mail list in order to raise significant dollars — and he has proven it with several of his smaller clients.

Get Tom’s Advice on Your Appeal Letter

Tom is going to share that expertise and real-world experience with 24 nonprofits during the special e-clinic, which includes two training webinars. After those webinars, you’ll draft (or revise) your own direct mail appeal letter and send it to Tom.

During a series of coaching calls the following week, Tom will provide you with direct feedback on your letter, so you know exactly what you need to change to maximize the effectiveness of your letter.

A Perfect Program for Small Nonprofits

Here’s how participants in the July edition of this e-clinic described it:

“A very valuable resource that I will refer back to many times. Loved hearing the reviews of the letters and seeing the various ideas. Tom provided so much information in a short period of time. Worth every penny!”

“For the first time I am ALLOWED to mail a 2-page letter, use one-sentence paragraphs, and write more conversationally! Yes! Kivi and Tom opened the door in our development office!”

“Kivi and Tom are energetic and extremely helpful. I could feel that they wanted everyone to get as much information as possible and to understand it. You’ll actually leave with a workable document and a plan. Very helpful to small nonprofits with small budgets.”

“Thanks for the practical insights and examples of fundraising letters that work. I was actually jazzed to work on our letter!”

You can get all the details and register here. Use this special coupon code to save $50: goodmail


Published On: October 28, 2011|Categories: Fundraising|