It’s only Wednesday, but the bod says it feels like Friday, so let’s have a little Mixed Links Happy Hour, shall we?
The Nonprofit CEO’s Manifesto by Sasha Dichter is making the rounds. Read it if you haven’t yet, in its original form or on Seth Godin’s blog. It’s a nice B-12 shot for those of you who are feeling sluggish about fundraising given the economic realities right now.
Here’s a brief excerpt from the Manifesto on the importance of storytelling: “People think that storytelling is a gift, not a skill. Learning how to do this – to be an effective storyteller, to consistently connect with different people from different walks of life and convince them to see the world as you do and walk with you to a better future – is hard, but it’s a skill like any other. It’s true that some people are born with it. But it still can be learned and practiced, and if your nonprofit is going to succeed, you’d better have more than one or two people who can pull this off.”
I teach nonprofit storytelling webinars and workshops, so I couldn’t agree more. If you are ready to start learning how to tell good stories, check out my nonprofit storytelling course you can start right this minute.
Mike Newton-Ward at the Social Marketing Panaroma Blog has an interesting post on the first few chapters of the book Buyology: Truth and Lies about Why We Buy, which looks at how buying stimulates various parts of the brain. I’m looking forward to more posts from Mike and others on how the research in this book can apply to marketing good causes.
Speaking of how our brains work, I love this list on Donor Power Blog, riffing on CopyBlogger, about understanding some fundamentals of human nature and how people make decisions. Though written about selling, the parallels to fundraising and motivating supporters to help you in other ways are pretty clear.
The Chronicle of Philanthropy has Google-mapped its annual Philanthropy 400 ranking of the nation’s largest fundraising charities. I would have guessed that the map would be very heavily weighted toward the coasts, and there are some vast swaths of the country with very little on the map, but overall, it’s a more even distribution than I would have guessed.
What are the characteristics of effective nonprofit communications? The Communication Network has some thoughts on that based on a survey and offers you a self-assessment tool as well.