Thursday, November 10th, 2016

1:00 p.m. Eastern (10:00 a.m. Pacific)

Presented by Kerri Karvetski



Looking to kick your online fundraising up a notch?

If you’ve mastered the very basics of online fundraising campaigns - goals, story arcs, deadlines, etc. -- and you’re ready to add new layers and refine your approach, this is the training for you.

In this webinar, online strategist Kerri Karvetski will give you specific techniques, tools, and advice for achieving greater results in your online fundraising. You’ll see examples from real nonprofits that have mastered online campaigning and elevated their online fundraising to advanced levels.

How to Register for This Webinar

  1. Click on any the Get My Pass Now button below
  2. Select the type of All-Access Pass you want
  3. Enter your payment information and select a password
  4. Check your email for instructions on logging in to your All-Access Pass Dashboard
  5. You'll be able to register beginning two weeks before the webinar by clicking the RSVP Now button on your Dashboard.

Can't make this event live? No worries! As a Pass Holder, you'll have 3 months to watch the recording in our Pass Holder-Exclusive Webinar Archive.

Here’s what you’ll learn in this 60-minute online training:

  • How to segment your email list to boost response rates
  • How to use a lightbox to turn visitors into donors
  • Online engagement techniques to rev up donors before your campaign
  • How to use retargeting ads to convert multi-channel supporters into donors
  • How to use resends and reminders to get more donations
  • Landing page tricks to boost results
  • Easy ways to engage board and staff in your online fundraising campaign


Presented by Kerri Karvetski, owner of Company K Media and online campaigns adviser for Nonprofit Marketing Guide. Kerri helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copywriter and trainer, Kerri helps clients such as National Wildlife Federation, Amnesty International USA and American Diabetes Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Beaconfire RedEngine turn to her for online copy that is crisp, clear and compelling.

Kerri is a youth soccer coach and an aspiring vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children.

More About the All-Access Pass

We have two passes to choose from. Our Monthly All-Access Pass gives you 30 days access to webinars, downloads, support, and more for $99 AND automatically renews so you don’t have to worry about ever losing access. Our Annual All-Access Pass will give you 365 days of access to webinars, downloads, support and more. At $699, you save almost 60% off the monthly price.

With both Passes, you are entitled to:

•    Attend all of the live webinars in our Training Webinar Series, including this one
•    Watch recorded webinars in our Webinar Archive
•    Download our e-books and other Pass-exclusive resources
•    Chat with nonprofit communications experts and fellow nonprofit communicators
•    Receive Weekly Marketing Time Savers such as templates, strategies, worksheets, and more