UPDATED for 2019

90-Minute Webinar

Presented by Tom Ahern

February 28, 2019 | 1:00 p.m. Eastern (10:00 a.m. Pacific)

Recording available if you can't attend live, but you must register before the webinar begins.

YOU can raise more with your direct mail appeal letter.

"Cancel the obituary for direct mail! For most nonprofits in the US and Canada, direct mail is still by far the best way to find new donors for your cause as well as the best way to ask your current donors to give again."  ~Tom Ahern

During this 90-minute webinar, Tom Ahern will show you how direct mail really works and how even newbies can confidently write an appeal that engages the reader and gets satisfying results.

Attend Tom Ahern's Webinars with an All-Access Pass. The Annual All-Access Pass is only $699 for 365 days of access. Learn more.

UPDATED and only offered JUST THIS ONCE in 2019!

This training is now a SINGLE intense 90-minute webinar that will be presented on February 28th.

Writing a Direct Mail Appeal Letter In-House

Find out how direct mail REALLY works!
$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.

Can't make it live? No worries! All sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

With the right appeal, nonprofits of any size  -- including those mailing mere hundreds or thousands of pieces --  can raise tens of thousands of dollars through direct mail.

Direct mail appeals from local nonprofits, done right, can work wonders.

Nonprofits of any size can use direct mail to acquire new donors, to attract repeat gifts, and to promote bequests and monthly giving.

Yet charities often find their direct mail results deeply disappointing.  What are they doing wrong?

During this training, expert direct mail copywriter Tom Ahern will share his secrets for direct mail appeals that work, even for local nonprofits with relatively small mailing lists.

Regardless of your nonprofit's size, you CAN write your direct mail in-house and succeed, and Tom will show you how.

Writing a Direct Mail Appeal Letter In-House

Find out how direct mail REALLY works!
$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.

Tom-Ahern-CircleMeet Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

What Others Have Said About This Training:

"Tom is engaging, entertaining and incredibly knowledgeable about donor communications and direct mail. He gives concrete examples and applicable tools so that even small and inexperienced organizations can make direct mail work." ~Jane Austin, AchieveMpls

"Great advice and many practical tips on how to write and administer effective direct mail appeal letters, including the difference in communicating with a current donor and a prospective donor. Tom Ahern also clarifies many of the counter-intuitive practices that can impact the success of your donor communications." ~Anne Bowhay, Chicago Coalition for the Homeless

"This was an amazing program that will result in the best direct mail your organization has ever sent out. I loved all the examples, and the science behind everything like the eye motion studies and the stats." ~ Amber Woffindin, Make-A-Wish, Northern Alberta

"Eye opening! A must for anyone involved in Direct Mail. It will change the way to work in fundraising! You rock Tom!" ~Jessica Castillo, Community Food Bank of Southern Arizona

"The presentation provided current, quantifiable methods and messaging I believe will increase the effectiveness of my direct mail appeals.   I gained a lot of fresh insight and a number of new tools that I will definitely put to work for the organizations I serve."

Writing a Direct Mail Appeal Letter In-House

Find out how direct mail REALLY works!
$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.