SPACE IS LIMITED
In this brand-new, 60-minute webinar, you'll learn how you can leverage trending news to elevate your organization’s own message - also known as "newsjacking."
If you have an All-Access Training Pass, this webinar is included at no additional charge and you can register on your All-Access Pass Dashboard.
In the 24-hour cycle of traditional and social media, newsjacking could be key to getting attention for your nonprofit.
It’s a trendy phrase coined in 2011 by marketing master David Meerman Scott. In his words, “Newsjacking is the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” When a news story breaks, journalists are under pressure to update that story for the next edition or broadcast. That’s your chance to swoop in with something a reporter can use that’s related to the main story to freshen it up.
During this budget-friendly webinar, we will talk about strategies that use trending news to elevate your message with the media. This can work for large and small nonprofits, but it does take a little finesse.
In this webinar you will learn:
- What is Newsjacking?
- How are nonprofits using this tool to leverage media attention?
- What traits journalists are looking for? These will include sensitivity, knowledge, accuracy, and honesty
- How to avoid the pitfalls of injecting yourself into trending media conversations.
Newsjacking (although it can be tricky) is a useful tool to generate tons of media coverage and social media engagement. Join us for this budget-friendly webinar and learn how you can use it!
Meet Antionette Kerr
Antionette Kerr is founder and CEO of Bold & Bright Media. She began covering nonprofits as a correspondent for publications more than 20 years ago. She has also been an executive director at two nonprofits and provides training for Nonprofit Marketing Guide, The North Carolina Housing Coalition, and The Nonprofit Academy. She combined her knowledge as a former nonprofit executive and interviewed dozens of journalists and nonprofit leaders to co-author Modern Media Relations for Nonprofits, the first practical guide aimed at helping nonprofits get better coverage in today's media world.
P.S. This webinar will be recorded and available to watch for two weeks, but you must register at least 15 minutes BEFORE the webinar begins.