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Research and Case Studies

Recent research into what works in fundraising appeals shows that a powerful story about a single individual moves donors more than general information or even stories about more than one person.

One of my favorite articles on the power of nonprofit storytelling, "I Want You to Meet Joe: How a Riveting Story Can Get Your Message Across," appeared in the Stanford Social Innovation Review.

More Storytelling How-Tos

Watch a keynote presentation by Andy Goodman, a leader in helping nonprofits see the value in storytelling.

Check out the quick primer on nonprofit storytelling by Nancy at Getting Attention.

TechSoup offers eight tips for telling your story digitally.

Network for Good offers seven ways to improve your storytelling.