Ready to get more strategic with your nonprofit communications?  It starts with clearly defined and limited goals.

Here are twelve different goals that nonprofit communications teams are most likely to work on. Keep in mind that the most effective teams will choose just a few of the goals -- not all of them!

Community Engagement and Education Goals

Engaging our community to keep people inspired by and active in our work

Raising awareness of our issues to educate people on our cause

Advocating on our issues to change hearts and minds

Brand and Leadership Goals

Brand building and reputation management for the organization

Positioning our staff as thought leaders or experts

Communicating internally with our staff or board

Program Recruitment Goals

Recruiting and engaging participants to use our programs or services

Building our membership by recruiting and serving members of our organization

Recruiting and engaging volunteers to help deliver our programs and services

Fundraising Goals

Supporting fundraising from individuals making small to medium gifts

Supporting major donor fundraising

Supporting event fundraising (galas, walks, etc.)

 

Want to see how nonprofits with different missions prioritize these goals? See the 2017 Nonprofit Communications Trends Report