Ready to get more strategic with your nonprofit communications? It starts with clearly defined and limited goals.
Here are twelve different goals that nonprofit communications teams are most likely to work on. Keep in mind that the most effective teams will choose just a few of the goals -- not all of them!
Community Engagement and Education Goals
Engaging our community to keep people inspired by and active in our work
Raising awareness of our issues to educate people on our cause
Advocating on our issues to change hearts and minds
Brand and Leadership Goals
Brand building and reputation management for the organization
Positioning our staff as thought leaders or experts
Communicating internally with our staff or board
Program Recruitment Goals
Recruiting and engaging participants to use our programs or services
Building our membership by recruiting and serving members of our organization
Recruiting and engaging volunteers to help deliver our programs and services
Supporting fundraising from individuals making small to medium gifts
Supporting major donor fundraising
Supporting event fundraising (galas, walks, etc.)
Want to see how nonprofits with different missions prioritize these goals? See the 2017 Nonprofit Communications Trends Report.