BRAND NEW

Two-Part Webinar Series

Presented by Kivi Leroux Miller

June 4th and 6th, 2019

Learn how to master the seven distinct types of copywriting.

The 7 Styles of Writing Every Nonprofit Communicator Should Master is a two-part webinar series presented by Kivi Leroux Miller. You have two options to attend - sign up for just Part 1 for $119 or attend both webinars for $199.

Part 1 takes place Tuesday, June 4th at 1:00 - 2:00 p.m. Eastern (10:00 - 11:00 a.m. Pacific)

Part 2 takes place Thursday, June 6th, 1:00 - 2:00 p.m. Eastern (10:00 - 11:00 a.m. Pacific)

Both sessions will be recorded, but you must place your order before registration closes in order to access the recordings.  Recordings will be available for two weeks.

If you have an All-Access Training Pass, this webinar series is included at no additional charge and you can register on Your Personal Dashboard to avoid paying the single registration fee.

Webinar Series - The 7 Styles of Writing Every Nonprofit Communicator Should Master

$199

Part 1: Tuesday, June 4th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, June 6th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 1 Only of The 7 Styles of Writing Every Nonprofit Communicator Should Master

$119

Part 1: Tuesday, June 4th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2

Can't make it live? No worries! Both sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

Most nonprofit communicators consider themselves to be good writers.

But what really sets apart the great writers in the nonprofit world is not just proficiency but mastery of seven distinct types of copywriting.

Odds are you are great at a few of the seven styles, but you could use some polishing on the others.

During this brand-new two-part webinar series, we’ll review today’s best practices for seven kinds of nonprofit writing: Microcontent, Storytelling, Donor-Centered Copywriting, News Writing, Conversion Copywriting, Lifestyle Writing, and Thought Leadership.

We’ll explore

  • What’s unique about each style
  • Dos and don’ts when writing in each style
  • Which styles best match which nonprofit communications channels
  • What’s required to properly repurpose content between the styles

You’ll put this knowledge into practice by analyzing real nonprofit examples of copy that’s working and copy that could use a boost . . . you’ll be invited to submit examples of both when you register!

You’ll also learn how to coach others in your organization to understand and use these seven styles too, making your job as an editor much easier. Giving feedback on writing can be hard to hear and hard to deliver, so we’ll coach you on giving and receiving that kind of feedback.

Webinar 1: Introduction to the Seven Writing Styles

On Tuesday, you’ll learn about the seven different writing styles. We’ll cover the best practices about when, where and how to use each style. You’ll also receive recommended resources to help you continue to master the seven styles over time.

Register for Part 1 Only

Webinar 2: Editing Yourself and Others on the Seven Writing Styles

On Thursday, we’ll apply Tuesday’s lessons to real nonprofit copy, including how to repurpose content from one writing style to another. You’ll also learn how to be a better writing coach and editor within your organization.

Register for This Series

The 7 Styles of Writing

  1. Microcontent - Short but powerful pieces of copy such as headlines, subject lines, captions, and tweets.
  2. Storytelling – Narratives about participants and supporters that include characters, descriptive details, emotions, and plot.
  3. Donor-Centered Copywriting – Newsletter, appeal, and thank-you copy that delivers repeated emotional gratification and gratitude to donors.
  4. News Writing - Straightforward, factual writing found in press releases, reports, and blogs.
  5. Conversion Copywriting - Persuasive writing that motivates immediate action, including clicking, donating, registering, etc.
  6. Lifestyle Writing - Casual or informal yet engaging content including listicles and social media content.
  7. Thought Leadership - Authoritative and opinionated content that positions the person or organization as an expert and leader.

REGISTER FOR THIS SERIES

Webinar Series - The 7 Styles of Writing Every Nonprofit Communicator Should Master

$199

Part 1: Tuesday, June 4th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, June 6th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 1 Only of The 7 Styles of Writing Every Nonprofit Communicator Should Master

$119

Part 1: Tuesday, June 4th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2

KiviLerouxMiller-circleMeet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit's Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (2010, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, two cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.

Webinar Series - The 7 Styles of Writing Every Nonprofit Communicator Should Master

$199

Part 1: Tuesday, June 4th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, June 6th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 1 Only of The 7 Styles of Writing Every Nonprofit Communicator Should Master

$119

Part 1: Tuesday, June 4th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2