This entry was posted on Tuesday, April 4th, 2006 at 4:52 pm and is filed under Annual Reports, Favorite Websites & Blogs, Fundraising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Nonprofit Communications
Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.
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Website Where Donors Look for Annual Reports
I’ve been surprised by the number of nonprofits I’ve talked to who don’t realize that their IRS Form 990 is online for the world to see at GuideStar. This website is incredibly important for any nonprofit seeking funds from foundations or other savvy donors. I know some foundation officers who say they check GuideStar before they even read a nonprofit’s grant application and if the report isn’t good, the application goes straight to the recycle bin.
GuideStar offers nonprofits a great (and free) opportunity to supplement their 990s. They call it a GIF — Guidestar Information Form. It lets nonprofits add text about their mission, programs, and accomplishments to the report that the site generates. Failing to provide GuideStar with this information is a big mistake.
For a small fee ($10), nonprofits can also post PDFs of their annual reports, brochures, etc. This is another wonderful way to reach potential donors, many of whom will go to GuideStar before going to an organization’s website.
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