You probably know that hashtags are words or phrases with the hash symbol (#) in front of them. The hash symbol creates a link and clicking on that hashtag will bring up other posts with that tag.
Hashtags are used by everyone from individuals with 10 followers to big corporations and celebrities with millions of followers.
But did you know that many nonprofits have also had great luck with using hashtags to get their tweets, images, and posts out to a wider audience and create more engagement opportunities for their supporters?
We’ve been writing a lot about hashtags lately and thought it would be helpful if all of our posts were in one place.
Hashtags for Every Day of the Week (Nonprofit Edition). You might know about #ThrowbackThursday or #Caturday, but did you know you could be taking advantage of hashtags every day of the week? This list shows you the most popular daily hashtags you can use on your social networks to increase your presence and engagement.
5 Easy Hashtags Hacks for Nonprofit Marketers. Tips on how to make the most of hashtags.
CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission. Learn how one nonprofits took advantage of hashtags.
Nonprofit Hashtags You Should Keep an Eye On. List of popular hashtags used by nonprofit communicators – feel free to add your favorite nonprofit hashtags.
BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!). One of the best ways to use hashtags is via a Twitter Chat. Learn how you can take part in these chats or create your own.
Can I Register a Hashtag? While you can register your hashtags, it doesn’t mean you own the hashtag. Find more tips on doing the best you can to control your hashtags.
Several of these posts were written by our social media and online campaigns adviser, Kerri Karvetski, who has also created a free download for you on how to harness the power of hashtags to promote your good cause on social media.
At just four pages, How to Use Hashtags to Promote Your Cause is a quick read, but it’s packed full of just about everything you need to know to get started:
- Benefits of hashtags
- List of hashtags relevant to nonprofits
- How to create a new hashtag for an event, campaign, or program and get others to use it
- Tips on how to relate events such as concerts or TV shows to your nonprofit
- Useful nonprofit Twitter chats for nonprofit professionals
- Hashtag tools
Still have questions about hashtags and nonprofits? Let us know in the comments!