What Really Happened on #GivingTuesday Last Year? This.

Giving Tuesday 2015

Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip?

Nope.

According to a new Giving Tuesday report by Blackbaud, Giving Tuesday has definitely made a dent in online giving. Take a look.

Double-Digit, Year-Over-Year Growth in Online Donations Since 2012

Giving Tuesday Trends

Online Average Gift Amounts Exceed $100 for Most Organizations

Giving Tuesday Online Average Gift Size

Giving Tuesday Average Gift Size by Sector

Faith-Based Organizations Now Receive Largest Percentage of Online Donations

Giving Tuesday Distribution By Sector

What Can We Expect for Giving Tuesday 2015?

We are still at the beginning of the #GivingTuesday movement…One thing thing we should be prepared for is that online giving will go up, go down, spike, shift and change at a faster rate over the next few years…

Make no mistake, #GivingTuesday is now part of the media lexicon.

— Excerpt from #GivingTuesday Trends: A Closer Look at the Online Fundraising Impact in the United States

To read the entire report, visit https://www.blackbaud.com/givingtuesday.



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Author: Kerri Karvetski, Online Campaigns and Social Media Adviser

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