Click Me: An E-Newsletter Makeover with Mission India
Jul21

Click Me: An E-Newsletter Makeover with Mission India

We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. She graciously agreed to write about the process and the results for us. ~Kristina Guest Post by Lindsay Ackerman of Mission India There are times when I come home from work and my husband asks what my day was like, and my only reply is… “I sent an email.” If you are...

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Question for You: How Do You Segment Your Email List
Jul06

Question for You: How Do You Segment Your Email List

For today’s Question of the Week, we are looking at email lists and how (or if) you segment them. There are so many ways you can segment your email list. What has worked best for you? Here are some ways organizations have segmented their email lists in order to send more relevant communications: Events (attendees, RSVPd, etc) Volunteers Clients Donors Donation Size Donation Type Location Email Engagement History Program Interest...

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9 Content Marketing Tips for Nonprofits
Jun30

9 Content Marketing Tips for Nonprofits

John Haydon gave me a great challenge: Share 9 content marketing tips.  When you’ve written a 100,000-word book about nonprofit content marketing, boiling it down to your favorite 9 tips is a challenge. But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader Quick read, skimmable One column, clean design 3 “musts” for better content marketing: Listen and understand your audience...

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3 Essentials for Nonprofit Email Newsletters [Video]
May28

3 Essentials for Nonprofit Email Newsletters [Video]

Today I’m sharing the fourth video in our new series from the Communications Coaching Program for Executive Directors (we call it the CoCoa Club for short.) When we recently asked several hundred executive directors which communications channel they most wanted to get right and master, the answer was email newsletters. In this video, I share the three essentials I am looking for when I review an email newsletter.  ...

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New Data: Nonprofit Online Marketing and Fundraising Trends in 2015
Apr28

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

  Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters, or estimates of how much money you could be raising online? One of those sources is the M+R Benchmarks Study, and the new edition is now available. Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6%...

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April Is All About Email Newsletters
Apr07

April Is All About Email Newsletters

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content. For something so important and time-consuming, you want to make sure it’s right. Unfortunately, a lot of nonprofit e-newsletters are neither visually appealing nor do they...

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