Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing
Aug15

Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing

I read last week that Gmail would be moving an unsubscribe button to the top of its email messages making it easier for people to opt out of unwanted messages.  I just noticed it in action today when I checked my personal Gmail account and saw this: Now, I may be a huge college football/SEC fan, but I root for the Auburn Tigers. Not the Florida Gators. And while some of my fellow fans do follow every bit of news from across the...

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Nonprofit Email Newsletter Design from Walden School [Before and After]
Aug13

Nonprofit Email Newsletter Design from Walden School [Before and After]

Sarah Lougheed-Gill is the director of admissions & communications at Walden School, a progressive independent school for grades pre-kindergarten – sixth in Pasadena, California. Sarah recently went through our communications director mentoring program and shared the changes her school made to their email newsletter as well as the feedback she got from the parents at her school. We thought it was a great story, and Sarah...

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3 Email Acquisition Campaigns You Can Use to Grow Your Email List
Jul16

3 Email Acquisition Campaigns You Can Use to Grow Your Email List

We get a lot of questions about how to grow your email list, so we decided to create a new advice and tips page devoted solely to growing your email list. We still have a page focused on email newsletters, but we thought that email list growth needed its own page. Like the other advice and tips pages, this page is also organized based on your experience level, so whether you are just starting to acquire emails for a new e-newsletter...

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Why I’m Working with Bloomerang
Jun26

Why I’m Working with Bloomerang

Much of what we talk about at Nonprofit Marketing Guide requires software to do well. So naturally, I’m often asked which technology providers I recommend as you go about implementing all these best practices I share. My answer is always that I am vendor agnostic. I rarely, if ever, recommend one company without listing off their competitors, and suggesting you do homework via organizations like Idealware, the Nonprofit Technology...

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15 Days  to More Engaging, Inspiring E-Newsletters [Free Email Course]
Jun17

15 Days to More Engaging, Inspiring E-Newsletters [Free Email Course]

Last week we announced that we  were rolling out a new way to organize the tips and advice we give you on our website. While we have organized advice by topic (under the “What are you working on?” section of the homepage), we will now further break down that advice based on experience level, making it easier to find the right advice for you. We will update the topics over the next few months (and add some new ones so stay...

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How to Use Our Writing Prompts to Build Donor Engagement (Hint: Be creative and have fun!)
May29

How to Use Our Writing Prompts to Build Donor Engagement (Hint: Be creative and have fun!)

Are you one of the 8,381 people subscribed to our Monthly Nonprofit Writing Prompts E-Newsletter? Kate Snyder of SHIM is and wanted to share a creative idea they got after receiving our prompts earlier this year. We will send prompts for the month of July next week, so sign up now! ~Kristina Guest Post by Kate Snyder of South Hills Interfaith Ministries One of my favorite resources available through the Nonprofit Marketing Guide...

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