April Is All About Email Newsletters
Apr07

April Is All About Email Newsletters

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content. For something so important and time-consuming, you want to make sure it’s right. Unfortunately, a lot of nonprofit e-newsletters are neither visually appealing nor do they...

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Another Brilliant Marketing Idea You Can Steal
Apr01

Another Brilliant Marketing Idea You Can Steal

Charity: Water has done it again with a brilliant fundraising email posing as a newsletter (or newsletter posing as a fundraising email . . .) You can use this tactic too: Find three of your supporters and highlight what they are doing to support your cause. This not only promotes their individual fundraising campaigns, assuming they are actively raising money for you, but you’ll get several other important benefits too:...

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Learning About Email at #15NTC
Mar19

Learning About Email at #15NTC

19When I go to the Nonprofit Technology Conference, I try to attend sessions that will be helpful to our readers back home who couldn’t make it to the conference. It’s pretty tough to choose which sessions though since there are always so many good ones going on at the same time. Email is always a hot topic for you, so I decided to focus on that one day and I learned some great stuff! Avoiding the 5 Most Common Mistakes in...

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MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email
Dec04

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your microcontent. Here’s why. Microcontent can’t make up for bad main content, but well crafted microcontent can add up to success...

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How Often Should We Mail that Newsletter?
Nov26

How Often Should We Mail that Newsletter?

More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether you talking print or email. Send Your Email Newsletter at Least Monthly If you want to do...

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Build Your Email List for Year-End Giving
Nov05

Build Your Email List for Year-End Giving

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to Inspire for free now. This 9-page paper includes real-world examples of 3 different...

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