My Year-End Advice? Use real words. Mostly verbs. Not too much.
Oct30

My Year-End Advice? Use real words. Mostly verbs. Not too much.

OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? One, four, six? No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. 31. Promise! If you don’t, you’re leaving money on the table. Aggressive fundraisers will send...

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Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts
Oct28

Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts

We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration — or a quick idea that I can...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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Breaking My Bad Habits: From College To Nonprofit Writer
Aug26

Breaking My Bad Habits: From College To Nonprofit Writer

Would your nonprofit communications make your English Lit professor cringe? Good! You’re probably on the right track. Today, Laurel Dykema shares some habits she had to change once she started writing for the real world. ~Kivi Guest Post by Laurel Dykema of Mission India Confession: I had a lot of bad habits when I started in nonprofit writing. And most of them came from writing college papers! When I started as an intern at...

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Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing
Aug15

Why Gmail’s New Unsubscribe Feature, and Unsubscribers in General, Are a Good Thing

I read last week that Gmail would be moving an unsubscribe button to the top of its email messages making it easier for people to opt out of unwanted messages.  I just noticed it in action today when I checked my personal Gmail account and saw this: Now, I may be a huge college football/SEC fan, but I root for the Auburn Tigers. Not the Florida Gators. And while some of my fellow fans do follow every bit of news from across the...

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Nonprofit Email Newsletter Design from Walden School [Before and After]
Aug13

Nonprofit Email Newsletter Design from Walden School [Before and After]

Sarah Lougheed-Gill is the director of admissions & communications at Walden School, a progressive independent school for grades pre-kindergarten – sixth in Pasadena, California. Sarah recently went through our communications director mentoring program and shared the changes her school made to their email newsletter as well as the feedback she got from the parents at her school. We thought it was a great story, and Sarah...

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