Email Metrics – Explained!
Apr18

Email Metrics – Explained!

You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained If you want to get better results from your email (and social media), join Kivi for our next Nonprofit Marketing Accelerator that STARTS TOMORROW. Learn more and claim your team’s spot. This 28-page download will show you how to...

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Stop Working So Hard: Integrate Your E-News and Social Media Strategies
Apr11

Stop Working So Hard: Integrate Your E-News and Social Media Strategies

If your nonprofit is still doing an e-newsletter over here and doing social media over there, as if they were two totally different projects, you are working way too hard. It’s time to integrate and optimize your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of program participants, supporters, and...

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30 Questions on Nonprofit Email Marketing. What’s Yours?
Mar16

30 Questions on Nonprofit Email Marketing. What’s Yours?

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions! Got one? Head on over to our Events Chat Page on Facebook and add your question as a comment. Like other questions too. I’ll answer the 30 questions...

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Give Your Newsletter a Reason to Live
Mar06

Give Your Newsletter a Reason to Live

We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media. But before we start integrating your email newsletter with your other communications channels, you first need to answer what is probably the most important question: Does your newsletter have a clear purpose . . . a motivating reason to live? What’s Your Newsletter’s Purpose in...

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Why Deleting People from Your Email List is a Good Thing
Feb21

Why Deleting People from Your Email List is a Good Thing

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people. Since then, several people have asked me to help them better explain why this actually makes sense, especially from a nonprofit’s perspective. After all, don’t you want the largest email list possible? Since the...

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Find Your Frequent Email Readers Using Excel
Nov08

Find Your Frequent Email Readers Using Excel

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. Here’s what we discovered:   We used our CRM to help us figure this out, but I knew there had to be a way to do it in Excel too, so I put out the call for help. Two of your peers heard the call, and came up with...

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