What to PUT in Your Newsletter
Jun21

What to PUT in Your Newsletter

Puzzling over what makes really good newsletter content, especially in email?  It’s really not that hard. People like email content that is Personal, Useful or Timely . . . or PUT. Make your newsletter more Personal by Sending from a real person with a functioning reply-to address. Segmenting your mailing list so you can send people content that’s more relevant to them. Merging in personal information like a first name or...

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Your E-News and Social Media Should Get Married. Really.
Apr13

Your E-News and Social Media Should Get Married. Really.

If your nonprofit is still doing an e-newsletter over here and doing social media over there, as if they were two people who only occasionally glance at each other from across the room, you have some matchmaking to do. It’s time to marry your e-newsletter and social media strategies. Think about it: for most nonprofits, email and social media are the two primary channels through which you regularly update your community of...

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]
Apr06

Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Social media is great, but email is still the online workhouse for sharing updates with your community and motivating them to support you with their time and money. But it only works if people are opening your emails and then clicking on your links! Ready to improve the performance of your emails, so you can do more good? Join us for this free webinar where we’ll show you how! For Nonprofits Only: 7 Proven Ways to Boost Your Email...

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3 E-Newsletter Sign-Up Boxes I Like
Mar16

3 E-Newsletter Sign-Up Boxes I Like

If you want people to sign up for your email newsletter, you have to give them a reason to do it. What’s the value? What’s in it for them? Here are three e-news sign-up boxes on website home pages that I recently came across and why I like each approach . . . Amnesty International USA It doesn’t just say Sign Up. It says Sign Up & Defend Human Rights for All.  It directly ties the act of getting on the mailing...

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Add More People to Your Email List [New Webinar This Week]
Mar15

Add More People to Your Email List [New Webinar This Week]

This webinar is part of our special offer series for those of you with little to no budget for training. Registration is only $20, but space is limited. Did you know email has the highest donor conversion rates among ALL digital channels? It’s better than Facebook. It’s better than Twitter. And it’s better than Google Search or your blog. Adding more people to your email list means you can reach more supporters, get...

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How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]
Mar09

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from.  Or, you can change who receives your newsletter. We tried two of these tactics in the last six months with our weekly email newsletter here at Nonprofit Marketing Guide, and we’d like to share the results with you. Way back in 2014, we saw our...

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