Bust Out and Break the Rules
Jan29

Bust Out and Break the Rules

Wake up, girls and boys. It’s time to do things a little bit differently. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. But, even so… Rules are made to be broken, at least once in a while.  And as much as I believe in defining clear goals to guide your right-now marketing decisions, and staying consistent within that framework, sometimes you just need to bust...

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Social Media Awareness That Works: S’mores in the Outdoors
Oct22

Social Media Awareness That Works: S’mores in the Outdoors

I loved this post when I read it in Julia’s Stone Soup Creative newsletter — so much that I asked if we could share it with our readers. Maybe it’s the Girl Scout leader in me.  The following post originally appeared on the Stone Soup Creative blog by Julia Reich.~Kivi Guest Post by Julia Reich of Stone Soup Creative. If you know anything about me, you know that whenever I am not working, I am outdoors – hiking,...

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The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the video:     What do you think? What are your lasting take-aways?...

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Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. And I think it will take your...

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Creating Your Nonprofit’s Version of the #IceBucketChallenge
Aug21

Creating Your Nonprofit’s Version of the #IceBucketChallenge

It’s the question that thousands of nonprofit communications and development staff will be asked over the next several weeks: What’s our version of the ALS Ice Bucket Challenge? Of course, the real questions behind that are “How come we aren’t raising a bazillion dollars online?” and “Why can’t we get our supporters to make videos of themselves about our cause and share them with their...

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BRIEF: Make a Bigger Impact by Saying Less [Book Review]
Jul24

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

Nonprofits do some pretty complex work. As a communications professional, it’s your job to simplify that work into language and images that others can understand and be motivated by — in as few words as possible. In his new book, Brief: Make a Bigger Impact by Saying Less (Amazon link),  Joe McCormack argues that being brief is essential for everyone. He says the consequences of not being brief can be brutal: wasted time,...

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