Curious about how other nonprofits will communicate in 2014?

Want to see where the trends are?

Fill out the form to your right to request your copy of the 2014 Nonprofit Communications Trends Report.

The trends you’ll find in this report come from an online survey of over 2,100 nonprofits.

We asked a variety of marketing questions:

  • Do you feel you are currently overworked or underworked?
  • Which communications tools do you see as very important, somewhat important, and least important to you in 2013?
  • Which social media channel are you most likely to add or experiment with in 2014?
  • Which types of content do you expect to spend most of your time producing in 2014?
  • What are your biggest marketing challenges?
  • How often do you plan to email the typical person on your email list?
  • How often do you plan to send direct mail?
  • What excites you about your work in 2014?
  • What scares you about your work in 2014?
We also break down the data by nonprofit size, mission, and region of the U.S.
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Highlights from the Report

Additional Infographics...

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In Under 140 Characters...

On Goals

Top nonprofit comm goals for 2014: acquiring new donors, engaging community, general brand awareness http://npmg.us/2014 #nptrends14

Only 34% of nonprofit executive directors picked donor retention as a top comm goal for 2014.  http://npmg.us/2014 #nptrends14

Only 16% of nonprofit communications directors picked donor retention as a top comm goal for 2014.  http://npmg.us/2014 #nptrends14

Large nonprofits more likely to prioritize brand awareness and thought leadership than smaller ones. http://npmg.us/2014 #nptrends14

Small nonprofits more likely to prioritize volunteer recruitment and retention than larger ones. http://npmg.us/2014 #nptrends14

Does nonprofit size, mission, region, or staff’s age or title alter the comm plan? Sometimes.   http://npmg.us/2014 #nptrends14

On Challenges

Lack of time, money, clear strategy top list of challenges for nonprofit communicators in 2014.  http://npmg.us/2014 #nptrends14

57% of nonprofit communicators feel overworked. 5% are underworked. 38% say just right.  http://npmg.us/2014 #nptrends14 

On Favorite Communications Channels

Nonprofit communicators to spend most time on e-newsletters, Facebook, and event marketing in 2014.  http://npmg.us/2014 #nptrends14

Nonprofit communicators say in-person presentations, e-newsletters, print fundraising appeals most effective. http://npmg.us/2014 #nptrends14

In-person events more important to smaller nonprofits than larger ones. http://npmg.us/2014 #nptrends14

Media relations and print marketing more important to larger nonprofits than smaller ones. http://npmg.us/2014 #nptrends14

On Social Media

Most important social media for nonprofits? Facebook (95%), Twitter (64%), YouTube (38%), LinkedIn (26%)  http://npmg.us/2014 #nptrends14

Nonprofits most likely to experiment with Instagram and Pinterest in 2014, then YouTube and LinkedIn. http://npmg.us/2014 #nptrends14

On Email

A third of nonprofits will email fundraising or advocacy appeals at least monthly in 2014. http://npmg.us/2014 #nptrends14

Most nonprofits (59%) will send an e-newsletter at least once a month in 2014. http://npmg.us/2014 #nptrends14

Associations communicate with members via email more frequently than other types of nonprofits. http://npmg.us/2014 #nptrends14

On Print/Direct Mail

Twice a year direct mail fundraising is most popular with nonprofits for 2014. 15% won’t do it at all. http://npmg.us/2014 #nptrends14

Quarterly print newsletters most popular with nonprofits in 2014. A third won’t do one at all. http://npmg.us/2014 #nptrends14

Religious organizations more likely to favor print communications than other types of nonprofits. http://npmg.us/2014 #nptrends14

You can reach Kivi Leroux Miller, president of NonprofitMarketingGuide.com and author of this report, for interviews at (336) 870-0251, kivi@ecoscribe.com or @kivilm.