It’s cold out, so time for some hot Mixed Links! (If you are new here, this is our close-to-weekly Friday Happy Hour link roundup of good stuff we don’t want you to miss.)
What’s the biggest marketing lesson you learned in 2011? Nancy Schwartz wants to know. Share your thoughts and you will be the first to receive a free copy of Nancy’s 2012 Nonprofit Marketing Wisdom Guide.
Nancy also published a great blog post called Transform Your Message from Inside the Box that reminds us we have to know what’s inside the box before we can think outside of it (and to maybe stop using that phrase).
Another great piece from Dan Pallotta . . . I Don’t Understand What Anyone Is Saying Anymore. Dan points out the absurdity of what has now become normal business conversation.
For those of you frustrated by your boards or bosses trying to sabatoge your direct mail appeal with their lame comments, read Tom Ahern’s What Happens When Know-Nothings Are Allowed to Outvote the Fundraiser? A Sure-Fire Recipe for Disaster. This is why Tom is the master, and why we are so thrilled that he is teaching our Direct Mail for Small Nonprofits e-clinic twice a year (next session in May 2012)!
Curious to know what cause is talked about the most on social media? Craig Newmark and Rad Campaign created this infographic called Who Rules Social Media? A Look at Social Media Impact by Nonprofit Issues. You will have to like Craig’s Facebook page to see it.
For more information on social media, Cause Marketing Forum released a white paper on Facebook and cause marketing called, Facebook and Cause Marketing: Truths, Tips and Trends from Pioneers. You can download the executive summary for free or purchase the full report which also comes with a webinar recording.
As a big proponent of segmenting your email lists, I enjoyed this post by Mike Snusz called “Raise More by Avoiding ‘One Size Fits All’ Email Appeals.”
Another tip for sending emails: consider mobile phones. Check out this infographic posted by Justine Jordan called Anatomy of the Perfect Mobile Email. If you aren’t convinced about this whole mobile marketing thing, check out this statistic from IMPACTMAX’s Top Mobile Social Media Apps for Nonprofits: It’s predicted that by the end of 2014, mobile (smart phone and tablet) access to the web will have outstripped desktop access.
In another infographic, this one posted by Jocelyn Harmon, you can track The Evolution of the Online Donor.
The November Nonprofit Blog Carnival is up! The host was Pamela Grow and she has put together The quintessential guide to giving thanks.
Finally, be sure to subscribe to NTEN’s new free journal NTEN: Change. As Annaliese at NTEN puts it, “This publication is designed for non-technical, nonprofit leadership staff, and we hope it will inspire and inform them about the ways that technology can help their organizations create the change they’re working so hard for.” I’m on the editorial board for the journal, and it rocks.
See you next week!
P.S. Our final webinar of the year is next week on Wednesday: The New and Improved Nonprofit Annual Report.