During last week’s free webinar on Helping Your Staff and Board Become Great Nonprofit Marketers (register to watch the recording), I asked nonprofit marketers to tell me why they didn’t currently have the level of cooperation they might like from their fellow staff members and board of directors. Of the 300 or so participants, almost half (48%) said “Other staff/board are willing to help, but don’t know how.” Another 18% said “Other staff/board are dismissive or scared of marketing.”
I spent most of the webinar offering tips on how to deal with both situations, and several people told me they were excited to put the ideas into practice with program staff and their boards.
I’m wondering if the next step might be a staff or board (or combined) retreat, devoted to how you can work together to become a marketing team, with everyone helping in ways that are coordinated and effective for the organization, yet still manageable and comfortable for each individual.
Would it be helpful for me to put together a retreat kit that you could use to help get your board and staff to the place where they really could help market your organization? Would offering my services as a retreat facilitator be helpful?
What do you think? Let me know in the comments.