Nonprofits, are you ready for your moment in the spotlight? The 88th Academy Awards air Feb. 28 and the world will be watching. (Also, some of the world WON’T be watching, in an #OscarsSoWhite protest over the lack of diversity among nominees in the top acting categories.)
Watching or not, film will be the center of attention surrounding the event, and nonprofits have a huge opportunity to connect with this moment and steal a slice of limelight, also known as newsjacking.
CONNECT WITH THE ISSUES
Think you can’t connect with the Oscars? Let’s look at the issues explored in this year’s nominees:
The Big Short -Financial reform
Bridge of Spies – Right to fair trial
Brooklyn – Immigration
Mad Max: Fury Road – Women’s rights
The Martian – Science
The Revenant – Wilderness and wildlife
Room – Violence against women
Inside Out – Mental health
Spotlight – Child abuse
The Danish Girl, Carol – LGBT rights
Steve Jobs – Entrepreneurism
Trumbo – Freedom of expression
That’s a lot of angles and issues! And that’s just from the nominated films. Even films that didn’t receive nominations (some say snubbed), like Straight Outta Compton, Concussion, and Woman in Gold, are worth exploring for the attention they draw to their respective issues.
If you think of other angles and films, add a comment!
SOME TACTICS TO TRY
From one tweet, to a little Photoshop shenanigans, to your own star-studded gala, here are a few tactics to try and connect with the Oscars.
Simple, Striking Infographics
Oh, the speeches are GOLD MINES of content. Even if YOU can’t make this kind of infographic, or make it quickly, you can share it, if you are looking for it. Check the trending sections of Twitter, Facebook and Instagram for rising content on Oscars night.
Remember that epic Ellen Oscar’s selfie? You can bet there will be other moments like this upon which to work your Photoshop magic.
— Alan H Turner II (@AHTurner2) March 3, 2014
Highlight Celebrity Connections
The spotlight shines not only on nominees and winners, but also on presenters. Here Alex’s Lemonade Stand Foundation shows its connection to both.
Put Your Own Spin On It
Host Your Own Oscars
Host Your Own Oscar Party
Need more inspiration, instruction, resources? Here you go:
Check Out This Pinterest Board
(Pin with me for this year’s Oscars…send an email to firstname.lastname@example.org.)
Follow the Oscars Hashtag
The main hashtag will be #Oscars2016. Also check the trending sections on Facebook, Twitter and Instagram.
Follow Those in the Know on Twitter
(Add your go-to Oscar night Twitter accounts and lists in comments)
5 Lesson Nonprofits Can Learn From the Oscars http://www.nonprofithub.org/nonprofit-branding/5-lessons-nonprofits-can-learn-from-the-oscars/
5 Nonprofits That Newsjacked Facebook During the Oscars http://www.johnhaydon.com/5-nonprofits-that-newsjacked-facebook-during-the-oscars/
#OscarsSoWhite and the Boycott of the Academy Awards https://nonprofitquarterly.org/2016/01/20/oscarssowhite-and-the-boycott-of-the-academy-awards/
Connect as Powerfully as Lupita Nyong’o: Messages Matter @ Oscars & Nonprofits http://gettingattention.org/2014/03/oscars-nonprofit-messages-2/
From the Olympics to the Oscars: Nonprofit Newsjacking Gold http://www.wildapricot.com/blogs/newsblog/2014/03/07/from-the-olympics-to-the-oscars—non-profit-newsjacking-gold
Got an example or resource to share? Add it to the comments section.